Content Creator

About the Role

TallUp Fashion is seeking a Content Creator for a contract-based, on-site and off-site role in Indore. The Content Creator will develop visual and written content for social media, websites, and marketing campaigns, aligned with TallUp Fashion’s brand identity.

Key Responsibilities

• Planning and producing photo and video content.
• Drafting captions and short-form copy.
• Collaborating with designers, marketing, and sales teams to support product launches and promotions.
• Managing content calendars.
• Monitoring engagement.
• Suggesting improvements based on audience insights and trends in the fashion and lifestyle space.
• Helping to maintain consistent branding across platforms.
• Contributing new ideas for storytelling and community engagement.

Requirements & Tech Stack

• Visual content creation (photography, videography, basic editing) using common creative tools such as Adobe Creative Suite, Canva, or similar.
• Ability to write clear, engaging short-form copy for social media, product descriptions, and brand storytelling.
• Understanding of social media platforms, content planning, and audience engagement strategies in the fashion or lifestyle industry.
• Basic knowledge of branding and visual identity, with an eye for style, composition, and aesthetics.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects with deadlines.
• Comfort working on-site in Indore, collaborating with cross-functional teams, models, and vendors.

Qualifications

• Prior experience in content creation, fashion, or e-commerce is an advantage.
• Relevant education or training in media, fashion, communication, design, marketing, or a related field is preferred.