Social Media & UGC Content Creator Intern

About the Role

1% Club is seeking a Content Creator Intern to join their performance marketing team. This role involves creating advertising content for platforms like Meta, Instagram, and YouTube to drive new user acquisition. Interns will gain hands-on experience, see their work implemented in live campaigns, and learn about ad performance measurement and user engagement.

Key Responsibilities

• Create ad creatives in various formats, including short-form video (Reels, Shorts), statics, carousels, and stories, based on briefs.
• Shoot and edit video content, such as UGC-style ads, talking-head clips, and product walkthroughs.
• Produce multiple variations of each creative concept for A/B testing.
• Research trends and competitor ads to generate new ideas and formats.
• Adapt successful creatives into different sizes, formats, and angles for ongoing campaigns.
• Coordinate with creators and on-camera talent during shoots as needed.
• Review performance data with the team to understand creative effectiveness.
• Organize the creative library for easy access to assets, versions, and learnings.

Requirements & Tech Stack

• Working knowledge of editing and design tools: CapCut, Premiere Pro, Canva, Figma, or Photoshop.
• Active presence on Instagram and YouTube with an understanding of short-form content trends.
• Strong eye for visual storytelling, composition, typography, and pacing.
• Comfortable receiving feedback and iterating quickly.
• Curious about content performance drivers.

Qualifications

• Currently pursuing or recently completed a degree in design, visual communication, mass media, film, or a related field.
• A portfolio showcasing visual work, video edits, or social media content.

Added Advantage

• Students or graduates of NIFT, particularly from Fashion Communication or other design programs.

Nice-to-haves

• Comfortable appearing on camera for UGC-style ads.
• Basic understanding of performance marketing terms like CTR, hook rate, and conversions.
• Experience with motion graphics or After Effects.
• Interest in personal finance, investing, or the creator economy.

What You'll Learn

• How performance marketing works, including creative testing, measurement, and scaling.
• Strategies for writing and designing for hooks, retention, and conversion.
• End-to-end ad production, from brief to live campaign.
• How to interpret ad metrics and translate data into creative decisions.