Performance Marketing Specialist

About the Role

AM Growth Partners is a growing strategy and marketing consulting firm specializing in brand development, lead generation, admissions growth, and business expansion for educational institutions. We are looking for a hands-on, analytical, and results-driven Performance Marketing Specialist to independently manage paid advertising campaigns for multiple clients. This is an execution-focused role with opportunities to contribute to campaign strategy and long-term growth.

Key Responsibilities

• Independently plan, launch, manage, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Develop effective lead generation strategies for schools, educational institutions, and other service-based businesses.
• Manage campaign budgets, audience targeting, keyword research, bidding strategies, and remarketing.
• Monitor and optimize CPL, CPC, CTR, conversion rates, and cost per qualified lead.
• Set up and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Coordinate with graphic designers, content creators, and video editors to develop high-performing advertising creatives.
• Integrate campaigns with CRM systems and monitor lead quality throughout the admissions or sales funnel.
• Conduct A/B testing of creatives, audiences, landing pages, and campaign structures.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Research competitors, identify opportunities, and continuously improve campaign performance.
• Collaborate with the internal strategy and admissions teams to improve overall lead-to-conversion performance.

Requirements & Tech Stack

• Meta Ads Manager
• Google Ads
• Google Search campaigns
• Meta lead forms
• Remarketing
• Conversion optimisation
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion tracking
• CRM systems (familiarity)
• Lead attribution (familiarity)
• Landing page optimisation (familiarity)

Qualifications

• 2–4 years of hands-on performance marketing experience.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Proven experience managing lead generation campaigns with measurable results.
• Good understanding of Google Search campaigns, Meta lead forms, remarketing, and conversion optimisation.
• Working knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
• Ability to independently manage multiple client advertising accounts.
• Strong analytical, problem-solving, and reporting skills.
• Good written and verbal communication skills.
• Ability to take ownership of campaigns and work with minimal supervision.
• Experience working with digital marketing agencies, educational institutions, EdTech, or other lead-generation businesses (preferred).
• Experience managing monthly advertising budgets of 1 lakh or more (preferred).
• Google Ads or Meta Blueprint certifications (an advantage).
• Bachelor's degree in any discipline.

Note: We are looking for someone with actual campaign management experience, not just social media posting, boosting posts, or theoretical digital marketing knowledge.