Performance Marketing Executive
Spoiledideas Digital Marketing Agency
Mumbai, Maharashtra, India2h agovia LinkedIn
About the Role
SpoiledIdeas is looking for a Performance Marketing professional to ideate, plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram. The role requires an understanding of generating relevant leads, planning smart campaigns, and improving campaign performance.
Key Responsibilities
- Ideate, plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
- Understand and work with different campaign objectives, including lead generation, traffic, engagement, awareness, conversions, and other relevant goals.
- Develop campaign strategies, audience targeting, and lead qualification filters to improve lead relevancy.
- Write and understand ad copies, creative formats, campaign structures, and Meta advertising policies.
- Maintain lead sheets and track campaign performance, lead status, and feedback.
- Coordinate with clients to review lead quality and optimize campaigns based on feedback.
- Call generated leads when required to verify relevancy and understand lead quality.
- Monitor key metrics and continuously optimize campaigns for better results.
Requirements & Tech Stack
- Meta Ads (Facebook, Instagram)
- Lead generation
- Campaign strategy and planning
- Audience targeting
- Ad copy and creative optimization
- Performance monitoring and analysis
- Client communication
Qualifications
- An understanding of how to generate relevant leads.
- Ability to plan smart campaigns.
- Skill in improving campaign performance.