Relationship Manager Platinum
AU SMALL FINANCE BANK
About the Role
Accountable for meeting sales targets (No. and value) as per the defined scorecard.
Key Responsibilities
- Manage and grow the banking and investment relationships of High Net Worth (HNI) clients.
- Increase CASA balances through deepening existing relationships and acquiring new-to-bank customers.
- Drive overall growth in liabilities and investment products within the HNI segment.
- Capture and maximize business opportunities through detailed client profiling in line with organizational processes (CRM).
- Develop and expand customer relationships for both liability and retail asset products.
- Inform clients about new products and enhancements to deepen and broaden banking relationships.
- Ensure portfolio profitability by cross-selling and up-selling across the Bank’s product suite.
- Manage segment-wise customer migration to enhance profitability and optimize service delivery.
- Deliver a superior service experience that exceeds the expectations of AU clients.
- Proactively identify potential problem accounts and implement risk-mitigating strategies.
- Ensure customer migration across sub-segments is managed smoothly and aligned with Bank policies.
- Promote and drive usage of digital and alternate banking channels.
- Accurately and consistently record all sales and client engagement activities in the CRM system.
- Ensure strict compliance with regulatory and internal policies.
- Foster long-term client relationships through trust, transparency, and proactive engagement.
Requirements & Tech Stack
- BFSI industry experience.
- Familiarity with Digital applications.
- CRM system usage.
Qualifications
Educational Qualifications Preferred:
- Degree
Required Certification/s: None explicitly stated.
Required Training/s: None explicitly stated.
Required Work Experience
- Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
- Industry: BFSI
- Years of experience: 0 to 3
Key Performance Indicators
- Business Volume
- Average Ticket size
- Boarding rate
Required Competencies
- Ownership and accountability for results
- Customer-centric mindset and actions
- Adept at handling digital business apps and software
- Hard work and detail-orientation
- Eager to learn and grow as a banking professional
- Positive mindset, ethical and high integrity
- Bias for Action and Urgency
Required Knowledge
- Aptitude for lead generation
- Target Market Knowledge - Local Area geography familiarity
- Detailed data collection/recording
Required Skills
- Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
- Relationship Management - Client-Centric Approach, respectful
- Sales Forecasting & Reporting
Required Abilities
Physical:
- Physical fitness
- Mental agility
- Ability to do extensive field travel/work
- Ability to handle work pressure and demanding clients
Other:
- Valid Two-Wheeler Driving License
- Personal 2-wheeler
- Own Smartphone
- Track record of past employment
- Positive reference check and clear civil report
Work Environment Details
- 90% - Field, 10% - Office
- Travel: High
- Vehicle: 2-wheeler
Other Details
- Contract Type: Permanent
- Time Constraints: Flexible work hours as per business requirement
Compliance Related:
- Adherence to Code of Conduct policy of the bank
- Non-disclosure of confidential information
- Responsible handling of bank assets
- Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines.




