Head of Marketing and Growth Internship

About Crea8

Crea8 is a skincare personalization engine for D2C brands, using skin profiling, ingredient-level formulation analysis, and explainable AI to provide personalized recommendations. Its goal is to build trust, improve conversion, and increase customer lifetime value for brands.

The Role

Help acquire Crea8's first paying skincare brands by generating discovery calls through targeted outreach and persuasive content. Build Crea8's visibility and trust over time to attract direct inbound interest.

Key Responsibilities

• Outbound: Generate discovery calls with skincare brands via email, LinkedIn, and other channels using existing content automation systems.
• Inbound: Increase Crea8's visibility and credibility through content, press, and other channels to encourage direct brand inquiries.
• Partnerships and Relationships: Cultivate relationships with individuals at and around target brands, facilitate introductions, and convert connections into conversations.
• Develop a repeatable marketing system with defined metrics, documented learnings, and evidence of effective strategies.

A Week Might Include

• Running email campaigns.
• Managing the CRM pipeline.
• Publishing content.
• Pitching relevant publications and creators.
• Testing new channels.
• Tracking lead generation sources for business opportunities.
• Building industry relationships.
• Demonstrating how Crea8 addresses brand challenges.

Who We Are Looking For

• Strong communication skills: Ability to write persuasive messages, reach out to new contacts, follow up effectively, and find improved methods for engagement.
• Experimental mindset: Willingness to question conventional marketing, determine what works for Crea8, track results, and adapt strategies.

Requirements & Tech Stack

• While 1 to 2 years of experience in marketing, growth, or sales is preferred, it is not strictly required.
• Applicants with less experience are encouraged to showcase personal projects demonstrating growth or building initiatives.

Qualifications

• None explicitly stated beyond experience and skills.

Employment Details

• Employment: 3-month internship with potential for a PPO based on performance.
• Stipend: ₹15,000 - ₹20,000 per month for the first three months. Potential to increase up to 100% per month from month four, upon successful probation completion. Compensation will be reviewed based on business performance, individual contribution, and company sustainability.
• Equity: An equity grant (0.5% - 3%) is included, to be finalized before the offer letter.
• Location: Bengaluru preferred. Remote work is available. For Bengaluru-based candidates, one in-person day per week is expected.

How We Work

• Collaboration with the founder, valuing initiative and independent thinking.
• Focus on outcomes, with an understanding that experiments may not always succeed. Emphasis on learning from results, open communication, and continuous improvement.

Founder's Note

• Crea8 was founded to provide better information about skincare products, addressing industry reliance on marketing claims that lead to high acquisition costs, low conversion, and weak customer lifetime value for brands.
• The consumer product has achieved over 20,000 users, with a 14% purchase conversion rate, average sessions exceeding 20 minutes, and 3.8 products per purchasing user.
• The current focus is on leveraging this traction to bring the personalization engine to skincare brands.
• The first full-time hire will play a key role in acquiring initial brand customers and building a marketing system to attract brands.
• The role offers freedom to challenge thinking, experiment with new approaches, and build continuously improvable systems.
• Work will directly shape the growth of Crea8.
• This is a pre-revenue stage with significant opportunities for building and learning.
• Ideal candidates are ambitious about their own growth and seek ownership from early stages.