Digital Marketing Intern

About the Role

Syntellite Innovations is a start-up technology company seeking a driven Digital Marketing Intern. This is a ground-floor opportunity to own the digital presence, shape strategy, and grow with the company.

Key Responsibilities

• Plan and manage Google Ads & SEM campaigns from setup to optimization.
• Drive organic growth through on-page, off-page, and technical SEO, collaborating with developers for implementation.
• Optimize for AI Search (AIO/GEO), ensuring content surfaces in AI-powered search results (e.g., Google SGE, ChatGPT, Perplexity).
• Build and execute end-to-end digital marketing strategies across all channels.
• Execute content marketing strategies (briefs, blogs, landing pages, long-form content) aligned with SEO.
• Manage paid social campaigns (Meta Ads, Google Ads).
• Track, analyze, and report on performance using tools like Google Analytics 4, Search Console, and SEMrush/Ahrefs.
• Act as the primary point of contact for all digital marketing activities.
• Stay current on algorithm updates, AI search trends, and platform changes.

Requirements & Tech Stack

• SEO:
• On-page SEO: keyword research, meta tags, heading structure, internal linking.
• Off-page SEO: link building, digital PR, citation building.
• Technical SEO: site speed, Core Web Vitals, crawlability, structured data/schema markup, mobile optimization.
• Local SEO: Google Business Profile, NAP consistency, local citations.
• E-E-A-T principles.
• AI Search Optimization (AIO / GEO):
• Understanding of AI overviews and generative search engines.
• Optimizing content for Google SGE, ChatGPT search, Perplexity AI, and Bing Copilot.
• Structuring content for AI responses (clear answers, FAQs, conversational formats).
• Building brand authority signals for AI citation.
• Paid Advertising & SEM:
• Google Search Ads, Display Ads, Performance Max.
• Meta Ads (Facebook & Instagram).
• Retargeting and remarketing campaigns.
• Keyword bidding strategies, Quality Score optimization, ad copywriting.
• Content & Social Media Marketing:
• Content strategy and editorial calendar management.
• Blog writing briefs and SEO content creation.
• Social media management (Instagram, LinkedIn, Facebook, TikTok).
• Short-form video strategy (Reels, Shorts).
• Community management and engagement.
• Analytics & Reporting:
• Google Analytics 4 (GA4).
• Google Search Console.
• SEMrush / Ahrefs / Moz / Uber Suggest.
• Meta Business Suite & Ads Manager.
• Basic to intermediate understanding across the listed skills.
• Genuine curiosity about AI, search trends, and digital marketing's future.
• Strong communication skills.
• Proactive approach.

Qualifications

• Prior experience is a plus.
• The right attitude and hunger to learn matters more.

Internship Details

• 3 months duration.
• Stipend: INR 10,000.
• Potential for PPO.