Business Development & Digital Marketing Intern

About the Role

Webknot Technologies is looking for a proactive and research-oriented Business Development & Digital Marketing Intern to support lead generation, prospecting, outbound outreach, and digital marketing initiatives. This role is approximately 70% focused on business development and 30% on digital marketing activities.

Key Responsibilities

• Business Development & Lead Generation
• Identify and research potential clients, target companies, and decision-makers.
• Understand the Ideal Customer Profile (ICP) to identify suitable prospects.
• Build and maintain qualified lead lists using LinkedIn, company websites, and business directories.
• Conduct account and market research to identify business opportunities.
• Outbound Prospecting & Outreach
• Execute outbound outreach campaigns through LinkedIn and email.
• Draft personalized outreach messages.
• Follow up with prospects to generate interest and secure discovery calls.
• Track outreach activities and lead status using a sales tracker or CRM.
• Improve lead quality and outreach effectiveness.
• Digital Marketing & Content Support
• Support digital marketing activities, including social media content creation, publishing, and campaign execution.
• Assist in developing content for company social media channels.
• Help create and improve sales and marketing collateral, including presentations and case studies.
• Research industry trends and competitor activities for content opportunities.
• Sales Collaboration & Continuous Improvement
• Work closely with the Sales team to refine strategies and campaigns.
• Incorporate feedback to improve prospect targeting and engagement.
• Maintain accurate prospect records.
• Contribute research and insights to support business development planning.

Requirements & Tech Stack

• Strong written and verbal communication skills.
• Good research and analytical skills.
• Basic understanding of B2B sales, lead generation, and prospecting.
• Familiarity with LinkedIn, company websites, and online research tools.
• Interest in digital marketing and social media content creation.
• Good organizational skills.
• Proficiency in Microsoft Excel or Google Sheets.
• Willingness to learn new sales tools, CRM platforms, and digital marketing tools.

Preferred Qualifications

• Prior internship, project, or practical exposure to B2B lead generation, sales, business development, or digital marketing.
• Familiarity with LinkedIn Sales Navigator, CRM platforms, email outreach tools, or prospecting databases.
• Basic understanding of LinkedIn marketing, content planning, and social media analytics.
• Exposure to Canva or similar tools.

What You Will Gain

• Practical exposure to B2B business development and outbound sales.
• Hands-on experience with ICP identification and sales pipeline management.
• Exposure to client acquisition processes and collaboration with sales professionals.
• Experience supporting digital marketing campaigns and content creation.
• An opportunity to understand organizational growth through business development and digital marketing.