Marketing Tagging Analyst

About the Role

The Digital Media Tagging Implementation & Attribution Specialist will join the Digital Web Analytics & Tagging team. This role is responsible for the proper implementation, testing, and management of 1st and 3rd party tagging solutions for digital media campaigns and broader analytics tags related to multi-touch attribution measurement. The specialist will collaborate with internal and agency partners on tagging strategy and implementation within a tag management system.

Key Responsibilities

• Implement, test, and manage 1st party and 3rd party tagging solutions.
• Work with internal and agency partners on tagging strategy and implementation.
• Test, verify, and monitor tag activity to ensure proper measurement.
• Support maintaining and updating media tag documentation and tracking tools.
• Support the governance of tags across sites.
• Work closely with Compliance and Risk Teams for tag approvals and auditing.

Requirements & Tech Stack

• Tag Management Systems: Experience with GTM, Ensighten, or Tealium (Tealium experience is preferred).
• JavaScript: Experience reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
• Media Vendor Tagging: Understanding of media vendor tagging and procurement (3rd party tags).
• Debugger Tools: Experience with debugger tools (e.g., Chrome console, Charles, Chrome plugin debugger tools).
• MS Office Suite: Proficiency in Excel and PowerPoint.
• Adobe Analytics: Experience and understanding of Adobe Analytics & Workspace.
• Marketing Channels: General understanding of marketing channels and tactics.
• Auditing Tools: Knowledge of setting up ObservePoint audits.