Junior Influencer Marketer

About the Role

We are looking for a Junior Influencer Marketer to support our creator collaborations pipeline and help build strong relationships with influencers. You will assist in identifying creators, reaching out to them, coordinating collaborations, tracking deliverables, and ensuring smooth communication throughout the partnership lifecycle. This is a great opportunity for someone early in their career who is eager to learn the ropes of influencer marketing in a hands-on, fast-paced environment. This role is ideal for someone who is proactive, enjoys networking, is comfortable with high-volume outreach, and wants to build a strong foundation in creator partnerships and social media culture.

Key Responsibilities

• Assist in identifying and shortlisting relevant nano and micro influencers (5K–200K followers) across Instagram and YouTube Shorts.
• Support daily creator outreach (messages/emails) under guidance, and help build a consistent creator pipeline.
• Initiate conversations with creators and pitch Sadhna.co collaboration opportunities.
• Assist in coordinating barter collaborations, product dispatches, and collaboration timelines.
• Follow up with creators to ensure timely content delivery and smooth communication.
• Collect final videos, raw footage, and other content assets from creators.
• Help maintain an organised creator database and tracker (Outreach → Response → Negotiation → Agreed → Shipped → Content Received → Posted).
• Support in compiling weekly reports covering outreach volume, response rates, and collaboration status.
• Stay updated with influencer trends, Instagram features, and emerging creators relevant to the brand.
• Provide general support to the Influencer Partnerships team as needed.

Requirements & Tech Stack

• 6 months plus of experience in influencer marketing, social media, brand collaborations, or a similar field; freshers are welcome to apply.
• Excellent Hindi and English communication skills, both written and verbal.
• Genuine interest in social media, content, and creator culture.
• Instagram-native with a basic understanding of Reels, Collab posts, and creator etiquette.
• Comfortable with high-volume outreach, follow-ups, and occasional rejection.
• Organised and detail-oriented, with willingness to learn spreadsheets and tracking tools.
• Proactive attitude and eagerness to grow within the influencer marketing function.
• Familiarity with or genuine respect for Indian devotional and pooja culture is a plus.

Nice to Have

• Prior internship experience in social media, marketing, or content-related roles.
• An existing interest in or informal network of lifestyle, devotional, mom, home, or wellness creators.
• Basic understanding of UGC content and performance advertising.
• Familiarity with tools like Canva, Google Sheets, or CRM software.