Marketing Specialist

About the Role

Lotus Care IN is a premium home care platform dedicated to connecting families across India with verified and trained care professionals. The platform emphasizes trust, dignity, and human connection in providing elderly care, personal care, post-surgery recovery, dementia support, home assistance, and companionship.

The Marketing Specialist is a full-time, remote role focused on driving brand awareness, customer engagement, and lead generation through digital and offline channels. This role involves developing and executing marketing strategies, managing content, and supporting initiatives that connect families and care professionals with the Lotus Care IN platform.

Key Responsibilities

• Develop and execute marketing strategies to increase brand awareness, customer acquisition, and engagement.
• Plan and manage campaigns across social media, digital platforms, and other relevant channels.
• Create compelling, audience-focused content, including social media posts, campaign creatives, blogs, and promotional materials.
• Identify opportunities to generate qualified leads from families seeking home care services and potential care professionals.
• Conduct market research on customer needs, competitor activities, market trends, and opportunities in India's home care sector.
• Communicate Lotus Care IN's core values of trust, dignity, continuity, and compassionate care.
• Support lead nurturing, customer onboarding, and communication with prospective customers.
• Monitor campaign performance, analyze key metrics, and recommend improvements to optimize results.
• Collaborate with sales and operations teams to align marketing activities with business objectives.
• Support customer communication and service initiatives to ensure a positive and consistent brand experience.

Requirements & Tech Stack

• Strong written and verbal communication skills, with the ability to adapt messaging for diverse audiences.
• Market research skills, including customer insight gathering, competitor analysis, and trend identification.
• Sales and customer service skills, including lead nurturing, customer onboarding, and empathetic communication.
• Understanding of marketing strategy, audience segmentation, campaign planning, and multichannel marketing.
• Familiarity with digital marketing tools, social media management platforms, and basic analytics tools such as Google Analytics and CRM platforms.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• A results-oriented mindset with an interest in customer acquisition, brand growth, and performance measurement.

Qualifications

• A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience in healthcare, home care, consumer services, or a related sector is an advantage.

Compensation and Working Schedule

• Annual CTC: ₹3,00,000–₹10,00,000 per annum (₹3–10 LPA), including variable pay.
• Working Days: Monday to Saturday, six working days per week.
• Work Mode: Fully remote.
• Employment Type: Full-time.