Marketing Intern

About the Role

Lewis Ginter Botanical Garden is seeking a Marketing Intern to help tell the Garden’s story through social media, photography, video, writing, and more. This is a paid internship ($16.00 per hour) with a flexible schedule averaging approximately 20 hours per week, including occasional weekend hours. A minimum 150-hour commitment per semester is required.

Key Responsibilities

• Create, schedule, and monitor content for social media channels (Facebook, Instagram, LinkedIn, TikTok), including occasional weekend monitoring for engagement.
• Research and write engaging content for newsletters, webpages, and other marketing materials.
• Update website content to provide visitors with the latest information on Garden programs, exhibits, and events.
• Capture photos and videos to showcase the Garden’s spaces, experiences, and moments.
• Share Garden happenings on tourism websites and media calendars.
• Assist in coordinating requests from reporters and photographers.
• Support marketing and promotional efforts for Garden events and activities.
• Collaborate with the Marketing Department on projects and share ideas.
• Work with the Work-based Learning Coordinator on professional development and learning reflection.

Requirements & Tech Stack

• Interest in marketing, communications, public relations, digital media, or a related field.
• Strong writing, editing, and communication skills.
• Familiarity with social media platforms (Facebook, Instagram, LinkedIn, TikTok).
• Comfort using computers.
• Interest in learning photography and videography.
• Willingness to learn tools such as Adobe Photoshop and WordPress.
• Good organizational skills, attention to detail, and ability to manage multiple projects and meet deadlines.
• Collaborative spirit, initiative, and ability to work independently.
• Flexibility to work occasional weekends.

Qualifications

• High school diploma or equivalent required.
• Associate degree preferred but not required.