Publicist

About Us

Publicity For Good (PFG) is a Nashville-based public relations company specializing in working with purpose-driven, profitability-conscious brands, particularly in the Consumer Packaged Goods (CPG) sectors of Food & Beverage, Fashion, and Beauty. PFG secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes, amplifying brands that are making a difference through meaningful visibility, measurable results, and long-term growth.

Role

The Publicist manages client PR campaigns by developing media strategies, conducting targeted outreach, and maintaining communication with clients and media contacts. This role ensures client visibility across national, regional, podcast, radio, and TV platforms, contributing to brand awareness and engagement. Every Publicist also generates new business leads weekly and contributes to closed sales monthly through prospecting, referrals, and existing account growth. Publicists are key relationship builders and storytellers who drive results by connecting the right narrative to the right outlet.

Key Responsibilities

• Develop and execute strategic PR plans tailored to each client, serving as the primary point of contact.
• Conduct media research, build and update targeted media lists, and monitor news trends for timely client angles.
• Secure, filter, and respond to media opportunities; schedule and coordinate interviews and handle all logistics.
• Follow up with media contacts to confirm placements and coverage timelines, and track coverage through Google Alerts and media trackers.
• Facilitate writing projects with the team in alignment with client goals and deliverables.
• Provide daily (Monday to Friday) client updates and prepare weekly and monthly reports.
• Generate qualified new business leads every week through outreach, networking, referrals, events, and social channels, and keep them current in the CRM.
• Conduct discovery calls, present PFG services, and participate in closing conversations with the sales team.
• Identify and pursue upsell, renewal, and cross-sell opportunities within assigned accounts, and request referrals and testimonials from satisfied clients.
• Report weekly on lead gen activity and monthly on sales results, including meetings booked, proposals sent, and deals closed.

Requirements

• 40 hours plus per week to meet client needs.
• Proven experience or education in public relations or a related communications field.
• Excellent written and verbal communication skills.
• Comfortable prospecting, leading discovery conversations, and asking for the business; prior sales exposure is a plus but not required.
• Proficient in Google Suite, Gmail, media monitoring tools, and CRM software.
• Strong organizational and time management abilities with the capacity to manage multiple accounts (5-10+), priorities, and deadlines.
• Creative and strategic thinker with a proactive mindset.
• Comfortable working in a fast-paced, remote-first team environment.
• Personable and professional in client, prospect, and media interactions.
• High level of self-accountability and commitment to delivering results.

Qualifications

• 40 hours plus per week to meet client needs.
• Proven experience or education in public relations or a related communications field.
• Excellent written and verbal communication skills.
• Comfortable prospecting, leading discovery conversations, and asking for the business; prior sales exposure is a plus but not required.
• Proficient in Google Suite, Gmail, media monitoring tools, and CRM software.
• Strong organizational and time management abilities with the capacity to manage multiple accounts (5-10+), priorities, and deadlines.
• Creative and strategic thinker with a proactive mindset.
• Comfortable working in a fast-paced, remote-first team environment.
• Personable and professional in client, prospect, and media interactions.
• High level of self-accountability and commitment to delivering results.

Tech Stack

• Google Suite
• Gmail
• Media monitoring tools
• CRM software
• Google Alerts