Social Media & Employer Brand Specialist

Job Title: Social Media & Employer Brand Specialist

About the Role

Our Company is hiring a creative, culturally-tuned Social Media & Employer Brand Specialist to lead always-on content and strategy across our channels, strengthening our employer brand while supporting the Digital Marketing Lead on recruitment marketing initiatives.

Key Responsibilities

• Maintain a consistent daily presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
• Plan, film, edit, and publish short-form video (Reels, TikToks, Shorts) covering career advice, hiring trends, and success stories.
• Track trending topics, formats, and sounds relevant to recruitment and workplace culture.
• Maintain a content calendar, sharing plans 1-2 weeks ahead.
• Build monthly content strategies supporting talent acquisition and employer branding.
• Cover career fairs, hiring expos, and recruitment events live, with same-day publishing.
• Prepare shot lists and interview questions ahead of events.
• Capture authentic behind-the-scenes culture and success-story content.
• Manage relationships with creators, influencers, and brand ambassadors end-to-end.
• Write creative briefs for designers, photographers, and videographers.
• Coordinate production schedules and creative delivery.
• Monitor and respond to comments/DMs professionally.
• Track KPIs (reach, engagement, applications, conversions) and report monthly.
• Support the Digital Marketing Lead across website, job boards, email, CRM, and ATS channels.
• Serve as point of contact for marketing vendors and agencies.
• Maintain brand consistency across digital assets and campaigns.

Requirements & Tech Stack

• Social Media Platforms: LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest
• Video Editing Software: CapCut, Premiere Pro, Final Cut Pro, or similar
• Skills: Short-form video creation and editing, trend-driven content production, influencer/creator partnership management, creative writing, content production direction, marketing vendor/agency management.

Qualifications

• Willingness to travel to career fairs and industry events.
• 0-1 year of social media experience, ideally in staffing/HR/professional services.
• Demonstrated short-form video creation and editing ability.
• Skilled at spotting and producing trend-driven content quickly.
• Experience managing influencer/creator partnerships.
• Strong creative writing and briefing skills.
• Experience directing content production and external teams.
• Proficient in CapCut, Premiere Pro, Final Cut Pro, or similar.