Public Relations & Social Media Intern, START

About the Role

Groot PR is seeking a Public Relations & Social Media Intern to join their team immediately. This role offers hands-on experience in both traditional PR and media relations, as well as social media content creation for multiple clients.

Key Responsibilities

PR & Media Relations

• Assisting with event execution and on-site support
• Creating and organizing client lists in Excel / Google Sheets
• Building, researching, and refining targeted media lists
• Conducting media research across digital, print, podcast, and broadcast outlets
• Assisting with cold outreach to journalists and media contacts
• Supporting press outreach strategy and follow-ups
• Drafting and formatting press materials
• Tracking placements and updating internal reporting documents

Social Media & Content

• Creating and editing content in Canva and CapCut
• Producing reels, static posts, and stories for multiple clients
• Helping develop creative concepts and maintaining each client's distinct visual style
• Supporting ongoing client PR and social campaigns and special projects

Requirements & Tech Stack

• Strong writing and communication skills
• A strong creative eye and an interest in content and design
• Proficiency in Canva and CapCut (or willingness to learn quickly)
• Comfortable creating reels, static posts, and stories
• Proficiency in Excel / Google Sheets
• Highly organized with strong attention to detail
• Comfortable with research and database management
• Professional, outgoing, and confident demeanor
• Must be local to West Palm Beach & able to come into the office 3 days a week & join on content shoots
• Must be available to work from home as well when the owner is away for travel
• Interest in media, events, branding, and communications

Qualifications

• This internship is 3 days per week, 7 hours per day.
• Immediate start.
• This is an unpaid internship and must be eligible for college credit.
• Highly organized, detail-oriented, proactive, self-sufficient, capable of adhering to a structured schedule, and committed to executing tasks with precision and professionalism.