Digital Marketing Specialist

About the Role

ParaFit India is a health-focused organization that provides customized, nutritious, and delicious diet plans. This is a full-time, on-site Digital Marketing Specialist role based in South Delhi. The role is designed to increase brand awareness and customer acquisition by planning, executing, and optimizing digital marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, search, and other online channels.
• Manage social media accounts.
• Create and schedule content.
• Monitor campaign performance.
• Analyze web analytics to improve reach and engagement.
• Coordinate with nutritionists and other team members to translate offerings into compelling digital narratives.
• Identify new online marketing opportunities and trends.
• Support community-building initiatives.
• Respond to audience interactions.
• Ensure consistent brand messaging across all platforms.

Requirements & Tech Stack

• Digital Marketing and Online Marketing skills, including campaign planning and execution across multiple channels.
• Social Media Marketing skills, with experience in content creation, scheduling, and community management.
• Web Analytics skills, with the ability to interpret data and optimize campaigns using tools such as Google Analytics or similar platforms.
• Clear and professional Communication skills, including written and verbal communication.
• Ability to work on-site in South Delhi.
• Ability to manage multiple projects.
• Ability to collaborate effectively in a fast-paced, goal-driven environment.

Qualifications

• Familiarity with SEO/SEM is beneficial.
• Basic design or video editing skills are beneficial.
• Experience in the health, wellness, or nutrition sector is beneficial.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.