Marketing Automation Intern

About the Role

We are looking for a motivated and tech-savvy Marketing Automation Intern who is interested in learning and managing marketing automation processes. The candidate will work on webinar automation, message scheduling, call scheduling, lead follow-ups, and automation tools used in digital marketing. We are specifically looking for candidates with an understanding of digital marketing tools and workflows, rather than an IT or software development background.

Key Responsibilities

• Assist in setting up and managing webinar automation workflows.
• Schedule automated messages, reminders, and follow-up communications.
• Learn to set up and manage call scheduling and appointment booking workflows.
• Work with marketing automation tools for lead management and follow-ups.
• Assist in setting up automated communication journeys for leads and prospects.
• Manage webinar registrations, reminders, and post-webinar follow-ups.
• Maintain lead databases and track communication activities.
• Test automation workflows to ensure messages, reminders, and notifications are delivered correctly.
• Coordinate with the digital marketing team to improve marketing processes using automation tools.
• Learn new automation platforms and implement workflows under team guidance.

Requirements & Tech Stack

• Basic understanding of digital marketing concepts.
• Familiarity with digital marketing tools and platforms.
• Interest in marketing automation, webinar management, and automated communication.
• Basic knowledge of Google Sheets and CRM tools is an advantage.
• Good communication and coordination skills.
• Willingness to learn new tools and implement automation workflows.
• Analytical thinking and attention to detail.

Qualifications

• Candidates pursuing or having completed a degree in Digital Marketing, Marketing, BBA, or a related field.
• Freshers with hands-on exposure to digital marketing tools are encouraged to apply.
• Candidates familiar with tools such as Zoho CRM, HubSpot, email marketing platforms, webinar platforms, or scheduling tools will be preferred.
• No coding or software development background is required.

What You'll Learn

• Webinar automation and management.
• Automated messaging and reminder workflows.
• Call scheduling and appointment booking automation.
• Lead nurturing and follow-up automation.
• Practical use of marketing automation tools.