Social Media Marketing Intern

About ZEEN

ZEEN is a contemporary luxury accessories label rooted in the rich textile heritage of Tonk, India. Bringing together traditional craftsmanship and modern design sensibilities, we create timeless scarves, stoles and shawls that celebrate heritage, individuality and understated elegance. As we grow our presence, we are looking for a creative, proactive and detail-oriented Social Media & PR Intern to help shape our digital identity, strengthen brand visibility and build meaningful relationships within the fashion and lifestyle industry.

Key Responsibilities

• Social Media Management & Content Creation
• Assist in developing and executing ZEEN's Instagram content strategy.
• Plan and maintain a monthly content calendar for posts, reels, and stories.
• Create engaging content, including photography, short videos, reels, and behind-the-scenes footage.
• Write compelling captions aligned with ZEEN's luxury brand voice.
• Research emerging trends, creative formats, and relevant cultural conversations.
• Manage day-to-day social media engagement, community interactions, and inquiries.
• Track content performance and recommend opportunities for growth.
• Public Relations & Influencer Marketing
• Identify relevant fashion editors, stylists, influencers, content creators, and media publications.
• Build and maintain a database of potential PR contacts and collaborators.
• Assist with influencer outreach, product gifting, and brand collaborations.
• Coordinate PR samples, gifting deliveries, and follow-ups.
• Research opportunities for editorial features, media coverage, and brand placements.
• Support the preparation of press releases, media kits, and brand communications.
• Brand Marketing & Creative Support
• Assist with campaign planning, mood boards, and creative direction.
• Coordinate product shoots, styling, content production, and campaign assets.
• Support exhibition participation, pop-ups, launches, and other brand events.
• Research competitor activity, luxury fashion trends, and potential brand partnerships.
• Contribute fresh ideas to strengthen ZEEN's positioning and storytelling.

Who We're Looking For

• A student or recent graduate in Fashion, Marketing, Communications, PR, Media, or a related discipline.
• A genuine interest in luxury fashion, craftsmanship, design, and digital storytelling.
• A strong visual eye with an understanding of premium brand aesthetics.
• Excellent written and verbal communication skills in English.
• Familiarity with Instagram, Canva, Adobe, and other content creation tools.
• Basic photography, video editing, and content production skills.
• Organized, resourceful, and comfortable managing multiple responsibilities.
• Someone who takes initiative, brings creative ideas, and is excited to contribute to a growing brand.
• Previous internship experience is welcome but not essential. Creativity, initiative, and a strong sense of aesthetics matter more.

What You Shall Gain

• Hands-on experience building and positioning an emerging premium fashion label.
• Exposure to social media strategy, PR, influencer marketing, and brand partnerships.
• Opportunities to contribute to campaigns, shoots, exhibitions, and creative projects.
• Direct involvement in brand building, with the freedom to contribute ideas and take ownership.

Duration: 3 to 6 months

Stipend: To be discussed