Marketing Coordinator

About the Role

We are looking for a dynamic and proactive Marketing Executive who can communicate effectively and take ownership of content ideation, client communication, and digital marketing execution. The ideal candidate will be involved in planning, writing, and posting content across channels while handling client calls confidently and clearly.

Key Responsibilities

• Client Communication & Relationship Management
• Engage professionally with potential and existing clients through calls, WhatsApp, SMS, emails, Instagram DMs, comments and in-person meetings.
• Respond quickly to inbound enquiries and ensure timely and consistent follow-ups.
• Handle both inbound and outbound calls confidently.
• Explain e-learning offerings and guide learners/clients through course benefits and the enrolment process.
• Maintain a courteous, professional, and solution-oriented tone that reflects the brand’s voice.
• Build and maintain strong relationships with learners/clients to ensure satisfaction and retention.
• Social Media Management & Content Creation
• Plan, ideate, and manage monthly social media content calendars.
• Write engaging content copies to support brand positioning and SEO.
• Post and monitor content on social media platforms and respond to comments/DMs.
• Coordinate with the Social Media and Design teams to ensure alignment with campaign goals and consistent branding.
• Intermediate use of Canva to edit / create basic creatives when needed.
• Marketing & Campaign Support
• Work closely with the marketing and operations teams to support promotional campaigns.
• Create and deliver marketing presentations when required.
• Take initiative in suggesting new campaign ideas or improvements.
• Prospect Data & Record Maintenance
• Maintain daily records of calls, follow-ups, and client communications.
• Keep the prospect sheet updated with client interests, lead status, and next steps.

Requirements & Tech Stack

• Strong spoken and written English and Tamil skills
• A passion to excel, creativity, and strong communication skills.
• Interest in content ideation, social media, and brand communication.
• Ability to interact professionally and comfortably with clients via calls, texts, direct messages, and in-person.
• A proactive mindset to plan, write, and post content regularly and maintain all enquiries in an organised way.
• Basic knowledge or interest in digital marketing, campaigns, or branding.
• Students from Mass Communication, Education, Marketing, Literature, Public Relations, B.com can apply.
• Individuals genuinely passionate, communicative, and interested in this role are encouraged to apply.

Prerequisites (Skills & Tools)

Candidates should have a basic or intermediate level knowledge of:

• Canva – for creating basic designs for posts, stories, and ads
• Google Sheets / MS Excel – for maintaining lead and follow-up records
• Google Slides / PowerPoint – for preparing and presenting ideas