Marketing Specialist

Hyderabad, India (On-site)

About the Role

The Marketing Specialist will support Skillatude’s growth by planning and executing marketing initiatives that promote corporate training and consulting services.

Key Responsibilities

• Conduct market research.
• Understand client needs.
• Translate insights into targeted campaigns and marketing strategies.
• Create and manage marketing materials across channels.
• Collaborate with sales teams to generate qualified leads.
• Help maintain consistent brand messaging.
• Engage with prospective and existing clients.
• Track campaign performance.
• Provide regular reports and recommendations to improve marketing effectiveness.

Requirements & Tech Stack

• Strong Communication skills: clear written and verbal business communication and presentation abilities.
• Proficiency in Market Research and analysis.
• Experience in Sales support and collaboration with sales teams.
• Ability to develop and implement Marketing Strategy.
• Customer Service orientation: relationship building, responsiveness, and client satisfaction.
• Familiarity with digital marketing channels, basic analytics tools, and campaign performance tracking.
• Ability to work on-site in Hyderabad.
• Ability to manage multiple priorities.
• Ability to collaborate effectively with cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.