Jr. Marketing Associate

About the Role

Next Big Innovation Labs® (NBIL) is seeking a motivated Jr. Marketing Associate to drive adoption and scale of biofabrication globally. The role involves making cutting-edge technology exciting for a global audience.

Key Responsibilities

• Develop and execute marketing campaigns and promotional strategies in the digital space.
• Build social media marketing content, including editing videos, images, and written content.
• Build and manage performance marketing ads on Facebook and Twitter.
• Build, launch, and manage online events, courses, and workshops.
• Measure and report on the performance of all digital marketing campaigns.
• Maintain and execute email marketing calendars, including ideation, campaign concepting, building/obtaining emails and/or landing pages, list segmentation, campaign deployment, and reporting results.
• Create, execute, and analyze A/B test plans to improve email campaign performance and conversion rates.
• Measure and report on email campaign and A/B test plan performance, and align campaign performance to email marketing objectives.
• Assist in marketing automation campaigns, retargeting ads, and list clearing.

Requirements & Tech Stack

• Social media marketing
• Video editing
• Image editing
• Written content creation
• Understanding of social media tools including Instagram, Twitter, LinkedIn, Youtube.
• Facebook Ads
• Twitter Ads
• Email marketing
• Landing page creation
• List segmentation
• A/B testing
• Marketing automation
• Retargeting ads
• AI tools (Claude, ChatGPT, Gemini)
• Building a strong social media presence
• Building followership
• Making content viral
• Twitter marketing

Qualifications

• Minimum qualification of a Bachelors Degree.
• Proficient in English.
• Self-motivated.
• Adept at planning and organization.
• Proactive in identifying opportunities and challenges.
• Creative and innovative mindset.
• Ability to multitask.
• Attention to detail with respect to data collection, management, and interpretation.
• Ability to allocate resources effectively.
• Communication and collaboration skills.