Digital Strategy Intern

About Blessing Softtech

Blessing Softtech is a DPIIT-recognised AI and technology company based in Pune.

Role Overview

We are looking for a curious, analytical, and business-minded Digital Strategy Intern to work closely with the Founder's Office. In this role, you will research markets, analyze competitors, identify growth opportunities, and develop data-driven digital strategies. Your research and recommendations will directly contribute to business decisions, product positioning, customer acquisition, and go-to-market planning. This is an opportunity to gain hands-on experience in business strategy, market intelligence, digital marketing, and startup growth.

Key Responsibilities

• Conduct market research and competitor analysis to identify industry trends, opportunities, and competitive advantages.
• Research market size, customer segments, pricing strategies, and business models.
• Develop go-to-market (GTM) strategies for new products and business initiatives.
• Identify suitable digital marketing channels, customer acquisition strategies, and growth opportunities.
• Analyze campaign performance, conversion rates, and customer acquisition funnels.
• Prepare weekly performance dashboards, reports, and business insights.
• Track key performance indicators (KPIs) and recommend improvements based on data.
• Identify potential business partners, influencers, creators, and affiliate opportunities.
• Monitor emerging AI, technology, and digital marketing trends.
• Prepare research reports, strategic presentations, and actionable recommendations for the Founder.
• Use AI-powered tools to improve research efficiency, data analysis, and reporting.

Requirements & Tech Stack

• Strong analytical, research, and problem-solving skills.
• Proficiency in Google Sheets or Microsoft Excel.
• Understanding of pivot tables, lookups, charts, and data analysis.
• Basic knowledge of Google Analytics 4 and Looker Studio.
• Familiarity with Google Trends, Similarweb, Semrush, Ahrefs, or LinkedIn research.
• Understanding of digital marketing, business funnels, and customer acquisition.
• Knowledge of frameworks such as AARRR, Jobs To Be Done, and market positioning.
• Proficiency in Google Slides, PowerPoint, or Canva.
• Familiarity with AI tools for research, productivity, and analysis.
• Excellent written communication and presentation skills.

Qualifications

• Students or recent graduates in Business Administration, Economics, Engineering, Marketing, or related fields.
• Strong interest in business strategy, market research, digital growth, and technology.
• At least one research, academic, or professional project involving data analysis and actionable recommendations.
• Ability to interpret data and communicate findings clearly.
• Willingness to work in a fast-paced startup environment.

Good to Have

• Participation in business case competitions or strategy challenges.
• Experience with startup internships, consulting clubs, or independent business projects.
• Experience building dashboards and analyzing real-world business data.
• Understanding of SaaS business models, AI products, and digital ecosystems.
• Experience with market research and competitive intelligence tools.

What We Offer

• Paid internship with duration and stipend discussed at the offer stage.
• Direct exposure to the Founder's Office and strategic business decisions.
• Opportunity to work on real business problems and market research projects.
• Hands-on experience with AI-driven research and analytics tools.
• Exposure to startup strategy, GTM planning, and business development.
• Opportunity to contribute ideas that directly influence business growth.
• Potential opportunities for future career growth based on performance and business requirements.

Hiring Process

• Application and resume review.
• Initial 20-minute discussion.
• Short paid business strategy case study.
• Final discussion with the Founder's Office.

How to Apply

Interested candidates must submit their updated CV along with answers to the following questions:

• Share an analysis you have produced. What problem were you investigating, what did you recommend, and what was the outcome?
• Estimate how many people in India will pay for an online subscription this year. Explain your assumptions and calculations in under 150 words.
• Select a recent product launch that succeeded or failed and explain why in approximately 100 words.
• Which tools did you use in your most recent project, and how did each tool contribute to the outcome?

Mandatory Application Requirements

• Updated CV/Resume.
• Link or file of at least one analysis or research project.
• Current education status (currently studying or graduated) and graduation year.
• Preferred working mode: In-person Pune or Remote.