Digital Marketing Intern

About Blessing Softtech

Blessing Softtech is a DPIIT-recognised AI and technology company building AI-native products.

Role Overview

As a Digital Marketing Intern, you will work on real marketing campaigns, product launches, and brand-building initiatives. You will be responsible for creating engaging content, managing social media platforms, supporting paid advertising campaigns, and analysing marketing performance. You will work closely with the marketing and Founder's Office teams to build brand awareness, generate leads, and drive measurable business growth.

Key Responsibilities

• Plan, create, and schedule content for LinkedIn, Instagram, Facebook, X, and YouTube Shorts.
• Develop engaging social media posts, reels, carousels, short-form videos, and promotional creatives.
• Write compelling captions, scripts, headlines, and marketing copy.
• Edit short-form videos with strong hooks, captions, transitions, and engaging storytelling.
• Support paid advertising campaigns across Meta Ads and Google Ads.
• Assist with audience targeting, creative testing, campaign budgets, and performance reporting.
• Conduct keyword research and support SEO, blog content, and on-page optimization.
• Assist in email marketing and WhatsApp marketing campaigns.
• Research competitors, industry trends, and viral content opportunities.
• Identify relevant influencers, creators, and potential brand collaboration opportunities.
• Track marketing KPIs, including reach, engagement, CTR, CPC, cost per lead, and conversions.
• Analyse campaign performance and recommend improvements.
• Use AI-powered tools to improve content creation, research, design, and video production.

Requirements & Tech Stack

• Basic understanding of digital marketing and social media platforms.
• Experience with Canva, CapCut, Adobe Premiere Pro or similar tools.
• Basic knowledge of Meta Business Suite and Meta Ads Manager.
• Familiarity with Google Analytics 4 and Google Search Console.
• Understanding of SEO, keyword research, and content marketing.
• Knowledge of AI tools for content writing, image generation, and video creation.
• Basic proficiency in Google Sheets or Microsoft Excel.
• Strong creative thinking and storytelling abilities.
• Good written and verbal communication skills.
• Knowledge of Hindi or Marathi will be an added advantage.

Qualifications

• Students or recent graduates from any academic discipline.
• Demonstrable experience managing at least one social media account, page, or marketing campaign.
• Ability to share at least three original content pieces created independently.
• Understanding of social media engagement and audience growth.
• Interest in digital marketing, branding, advertising, and content creation.
• Ability to work in a fast-paced startup environment.

Good to Have

• Experience running paid advertisements using personal or business budgets.
• A personal brand, YouTube channel, or social media account with an established audience.
• Strong short-form video editing and storytelling skills.
• Experience with influencer marketing and creator collaborations.
• Understanding of performance marketing and lead generation.
• Experience using AI tools to automate content workflows.

What We Offer

• Paid internship with duration and stipend discussed at the offer stage.
• Hands-on experience managing real marketing campaigns and product launches.
• Opportunity to work with an innovative AI and technology company.
• Exposure to AI-powered marketing and content creation tools.
• Direct collaboration with the Founder's Office.
• Opportunity to build a professional portfolio through real-world projects.
• Potential opportunities for future career growth based on performance and business requirements.

Hiring Process

• Application and portfolio review.
• Initial 20-minute discussion.
• Short paid practical marketing task.
• Final discussion with the Founder's Office.