Junior Marketing Executive

About the Role

The Junior Marketing Executive will support the Marketing Head in planning, coordinating, and executing day-to-day marketing activities. This role acts as an execution and coordination bridge between the Marketing Head and various internal teams, ensuring smooth workflow, timely communication, proper task distribution, and minimal execution delays. The role also includes managing the social media publishing calendar and providing basic creative production support.

Key Responsibilities

• Marketing Planning & Coordination

• Understand upcoming campaigns, launches, promotions, content requirements, and other marketing initiatives.

• Convert marketing requirements into clear and actionable tasks.

• Maintain weekly and monthly marketing calendars.

• Break campaigns and projects into individual deliverables with clear timelines.

• Identify dependencies between different teams and plan the workflow.

• Ensure stakeholders understand their respective requirements and deadlines.

• Task Distribution & Management

• Create and maintain a central marketing task tracker.

• Break larger requirements into smaller, actionable tasks.

• Identify the appropriate team/person responsible for each task.

• Assign tasks based on priority, deadlines, and available bandwidth.

• Track task progress from initiation to completion.

• Ensure every task has a clear owner, deadline, and status.

• Follow up regularly on pending tasks.

• Cross-Functional Coordination

• Coordinate with internal teams including Creative, Content, E-commerce, CRM, Performance Marketing, and Marketplace.

• Determine the execution flow across teams based on requirements.

• Communicate requirements, timelines, and dependencies clearly.

• Ensure accurate information transfer between teams.

• Coordinate handovers between teams for smooth workflow.

• Identify execution bottlenecks and escalate issues to the Marketing Head.

• Deadline & Execution Management

• Monitor all marketing deliverables against agreed timelines.

• Follow up with owners to ensure deadlines are met.

• Identify potential delays before they affect a campaign or launch.

• Maintain a record of overdue and pending tasks.

• Escalate critical delays to the Marketing Head.

• Ensure campaign and marketing activities are executed according to the planned schedule.

• Bandwidth & Workload Management

• Maintain visibility of ongoing tasks across relevant teams.

• Track the workload and availability of key marketing execution resources.

• Identify overlapping high-priority tasks.

• Highlight bandwidth constraints to the Marketing Head.

• Assist in prioritising and redistributing tasks.

• Help ensure workload is distributed efficiently.

• Campaign Execution

• Coordinate end-to-end campaign execution after campaign direction is finalised.

• Prepare campaign execution checklists.

• Coordinate all required campaign deliverables across teams.

• Track creative, content, website, CRM, marketplace, and social media requirements.

• Ensure all required assets and activities are completed before launch.

• Maintain campaign status and provide regular updates.

• Ensure no important campaign deliverable is missed.

• Creative & Approval Coordination

• Coordinate with creative and content teams for marketing assets.

• Share approved briefs and requirements with relevant teams.

• Track creative development and revisions.

• Coordinate the feedback and approval process.

• Ensure the latest approved version of an asset is used.

• Maintain organised marketing assets.

• Track pending approvals and follow up with stakeholders.

• Social Media Management

• Maintain the monthly and weekly social media content calendar.

• Coordinate with the creative/content team to ensure content readiness.

• Ensure approved posts, reels, and stories are published on time.

• Schedule and publish approved social media content.

• Ensure accuracy of captions, hashtags, tags, and links.

• Maintain a record of scheduled, published, and pending content.

• Coordinate corrections or changes to content.

• Ensure social media publishing follows the approved brand and campaign calendar.

• Marketing Asset & File Management

• Maintain organised folders for marketing creatives, videos, product images, and campaign assets.

• Ensure files are properly named and organised.

• Maintain the latest approved versions of important assets.

• Ensure outdated or incorrect versions are not circulated.

• Help maintain an accessible marketing asset repository.

• Meeting & Action-Point Management

• Record key action points from marketing meetings.

• Convert discussions into actionable tasks.

• Assign owners and deadlines for action points.

• Track action points until completion.

• Follow up with stakeholders on pending actions.

• Provide status updates to the Marketing Head.

• Reporting & Status Updates

• Prepare regular marketing execution updates covering completed, pending, overdue tasks, upcoming deadlines, campaign status, bottlenecks, delayed deliverables, and items requiring escalation.

• Maintain accurate and updated trackers for visibility of ongoing marketing activities.

• E-commerce & Marketplace Coordination

• Coordinate marketing requirements for Shopify, Amazon, Flipkart, and other channels.

• Track requirements related to product images, banners, listings, and promotional assets.

• Coordinate with relevant teams for execution.

• Track each requirement until completion.

• Ensure marketplace and website marketing requirements are completed within the required timeline.

• Creative Production Support

• Assist in planning photo and video shoots, including shot lists, schedules, props, and bookings.

• Coordinate with photographers, videographers, editors, freelancers, and studios on shoot logistics and timelines.

• Support on-set coordination during shoots.

• Carry out in-house shoots of simple content such as product shots, short-form videos, reels, and behind-the-scenes footage.

• Feature in brand videos where required.

• Track production deliverables through shoot, editing, and revisions.

• Check products, labels, and on-screen text against approved guidelines.

• Organise raw footage and final files.

Requirements & Tech Stack

• Required Skills

• Strong organisational and coordination skills.

• Excellent follow-up ability.

• Good written and verbal communication.

• Strong attention to detail.

• Ability to manage multiple tasks simultaneously.

• Ability to prioritise tasks based on urgency and importance.

• Good time-management skills.

• Problem-solving mindset.

• Ability to work with multiple internal teams.

• Basic understanding of marketing processes.

• Good working knowledge of Excel / Google Sheets.

• Basic understanding of social media platforms and publishing.

• Ability to maintain trackers and reports.

• Good to Have

• Experience with project/task management tools such as Trello, Asana, ClickUp, Monday.com or similar.

• Experience with Shopify or marketplace platforms.

• Basic understanding of CRM and digital marketing workflows.

• Basic understanding of Instagram, Facebook, and YouTube.

• Experience working in a fast-paced consumer brand, D2C, e-commerce, or agency environment.

• Basic understanding of photo and video production workflows, or exposure to content shoots.

• Basic knowledge of editing tools such as Canva, CapCut, or Premiere Pro.

• Basic photography and videography skills, and comfort being on camera.

Qualifications

• Education

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Management, or a related field.

• Experience

• 0–2 years of relevant experience in marketing coordination, marketing operations, project coordination, social media, or a similar role.

• Freshers with strong organisational, communication, and execution skills may also be considered.

Personal Attributes

• Highly organised
• Proactive
• Detail-oriented
• Deadline-driven
• Comfortable with follow-ups
• Good at communication
• Comfortable coordinating with multiple teams
• Able to handle multiple priorities
• Comfortable working in a fast-paced environment
• Responsible for closing tasks
• Comfortable escalating issues when required
• Willing to take ownership of execution

Location: Mumbai, India

Employment Type: Full-Time

Salary: Upto 4 LPA to 6 LPA

Benefits: Alternate Saturday off