Associate, Specialist

About the Role

The role manages DBS’ social media presence, social-first digital campaigns, and webpages. It translates business priorities into channel-ready content, improves performance through data and insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with internal teams and agency partners.

Key Responsibilities

Social Media Management

• Own the annual and monthly channel strategy, content pillars, and integrated content calendar in line with brand and business priorities.
• Use platform best practices, competitor intelligence, and social insights to strengthen share of engagement, share of voice, sentiment, and follower growth.
• Partner with business units and agencies to shape briefs, develop social media content, and maintain balanced coverage across priorities and timelines.
• Identify and activate relevant collaborations, topical opportunities, moment marketing, and A/B tests.
• Build in-house content and AI capabilities by identifying and implementing use cases internally and with agency partners.
• Deliver regular reporting, ad hoc listening, and actionable management insights with accurate, timely data.

Campaign Management

• Translate briefs into social-first objectives, audiences, channel roles, KPIs, and measurement plans.
• Plan media, manage agency execution and optimization, and track performance against agreed targets.
• Deliver timely post-campaign analysis, management presentations, reusable learnings, case studies, and award submissions.

Web Management

• Manage end-to-end updates and maintenance of managed webpages based on requests and agreed timelines.
• Coordinate with internal teams and partners to ensure content completeness, approvals, compliance, and quality before publishing.
• Optimize managed webpages for desktop and mobile experiences, track analytics and user journeys, and support full-funnel visibility across social and digital campaigns.
• Support SEO and generative engine optimization to improve discoverability in search and AI generated answers.

Requirements & Tech Stack

• Strong working knowledge of social media, publishing and listening tools, paid media, web analytics, and performance reporting.
• Familiarity with AI and content-production tools.

Qualifications

• Ability to interpret data, identify performance gaps, and translate findings into practical optimization actions.
• Ability to manage agencies and collaborate effectively with business, creative, media, web, and internal stakeholders.
• Attention to detail and the ability to manage multiple priorities in a regulated environment.