Sales Development Representative

About the Role

We are looking for a motivated and ambitious Sales Development Representative to help build the future of health insurance at Healia. As an SDR, you will be on the front lines of our go-to-market engine, generating pipeline, engaging prospective customers, and creating the first impression many brokers and employers will have of Healia. This role is crucial to our growth and offers a strong career path into Sales, Marketing, or other customer-facing roles within the company. The Sales Development Representative position reports directly to our Head of Marketing. This is a full-time, in-office role (5 days per week) based in Columbus, OH.

Key Responsibilities

• Outbound Prospecting and Lead Generation: Execute high-quality outbound outreach through phone, email, LinkedIn, and other prospecting tools to generate new conversations and qualified sales opportunities.
• Pipeline Qualification and Discovery: Engage executives and benefits leaders in thoughtful, professional conversations to understand their needs and determine whether Healia’s Total Care Option is a fit.
• Collaboration with Account Executives: Work closely with our AEs to hand off qualified opportunities, coordinate outreach across target accounts, and support ongoing pursuits.
• CRM and Process Excellence: Maintain accurate activity logs and prospect data in HubSpot. Follow and refine SDR processes that create consistent and predictable pipeline generation.
• Product and Market Understanding: Develop a strong working knowledge of Healia’s product, the employer benefits landscape, and how our solution creates value for brokers, employers, and families.
• Goal Achievement and Team Contribution: Meet or exceed monthly and quarterly outreach and qualified meeting targets. Contribute ideas, messaging, and experimentation that improve team performance.

Requirements & Tech Stack

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 0 to 2 years of experience in sales, lead generation, or customer-facing roles.
• Excellent written and verbal communication skills.
• Motivated, resilient, and energized by hitting targets.
• Ability to manage multiple priorities effectively in a fast-moving environment.
• Detail-oriented with strong organizational habits.
• Thrive in a startup setting where processes evolve quickly and ownership is shared.

Bonus Points

• Prior experience at a startup.
• Prior experience in the healthcare or insurance industry.
• Prior experience with HubSpot or other CRM platforms.
• Prior experience with outbound sales tools such as LinkedIn Sales Navigator or Seamless.