Digital Marketing Executive
A-Star Institute of Hospitality Management
Mumbai, Maharashtra, India2h agovia LinkedIn
About the Role
The Digital Marketing Executive will manage and execute online marketing activities to enhance the institute’s brand visibility and student outreach. This full-time, on-site role is based in Mumbai and involves planning and running digital campaigns across social media, search, and other online channels.
Key Responsibilities
- Create and optimize web and social media content.
- Monitor campaign performance.
- Analyze web and social media metrics.
- Prepare reports.
- Coordinate with academic and admissions teams to support promotions, events, and lead generation initiatives.
- Ensure consistent messaging and adherence to brand guidelines.
Requirements & Tech Stack
- Experience in planning and executing digital campaigns.
- Familiarity with major social media platforms, email marketing tools, and basic SEO concepts.
- Proficiency with common digital marketing and analytics tools (e.g., Google Analytics, Meta/Instagram Business tools) is advantageous.
Qualifications
- Strong skills in Marketing and Social Media Marketing.
- Effective Communication skills, including clear written and verbal communication.
- Ability in Web Content Writing.
- Competence in Web Analytics.
- Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field (or equivalent practical experience).
- Ability to work on-site in Mumbai.
- Ability to collaborate with cross-functional teams.
- Ability to manage multiple campaigns in a fast-paced environment.