Intern, Marketing Technology & Digital Product

About the Role

We are looking for a Marketing Technology Product Management Intern to help shape the future of data-driven marketing at Constellation Brands. This internship provides hands-on exposure to how Marketing Technology products are identified, shaped, delivered and improved in partnership with Marketing, Analytics, Data and Technology teams. The role spans the broader Marketing Technology ecosystem, including 360 Marketing Measurement (360MM), customer and audience data, campaign activation, content and workflow tools, marketing operations, sponsorship capabilities, marketing financial processes, AI-enabled experiences and decision support. You will support active initiatives, learn how teams turn business needs into product capabilities and contribute to practical deliverables that create value for marketers and business partners.

What You Will Learn And Contribute

• Support product discovery by gathering user feedback, documenting pain points and summarizing opportunities.
• Help translate business needs into process maps, requirements, user stories, acceptance criteria or simple prototypes.
• Assist with product backlog organization, release planning, status tracking and product documentation.
• Participate in testing new features and document results, questions and recommended improvements.
• Analyze product usage, process, campaign or operational data using tools such as Excel, Power BI or similar platforms.
• Create clear presentations, process guides, training materials and communications for business and technical audiences.
• Research Marketing Technology trends and practical uses of AI, automation, data and analytics.
• Contribute to initiatives across marketing measurement, customer data and activation, content and collaboration, workflow automation, sponsorship, marketing operations and marketing financial processes.
• Collaborate with Marketing, Analytics, Product, Data Engineering, Application Engineering, Architecture, Security and external partners.
• Present internship findings, recommendations or a completed project to team stakeholders.

Requirements & Tech Stack

• Currently pursuing an associate, bachelor’s or master’s degree in Marketing, Business, Analytics, Information Systems, Computer Science, Data Science, Communications, Design or a related field.
• Interest in marketing, technology, data, analytics, digital products or AI. Prior professional product management experience is not required.
• Curiosity and willingness to learn unfamiliar business and technical concepts.
• Ability to organize information, solve problems and communicate clearly in writing and presentations.
• Comfort working collaboratively, asking thoughtful questions and receiving feedback.
• Basic experience with Microsoft 365 tools such as Excel, PowerPoint, Word or Teams through coursework, student organizations, projects or employment.
• Ability to manage multiple assignments and follow through on commitments.
• Interest in understanding how customer needs, business outcomes, data and technology connect.
• A thoughtful, user-focused approach to improving processes, tools and experiences.

Helpful, But Not Required

• Coursework or projects involving data analysis, process improvement, user research, Agile methods, digital marketing, software development, UX/design or project management.
• Experience with Power BI, Tableau, SQL, Python, Figma, Jira, Azure DevOps, SharePoint or similar tools.
• Familiarity with marketing channels, customer data platforms, campaign tools, content management, measurement, experimentation or generative AI.
• Experience from internships, part-time work, campus organizations, volunteer roles, hackathons, case competitions or class projects.
• Interest in consumer products, beverage alcohol, retail or other consumer-focused industries.
• An example of a class, campus or personal project that demonstrates curiosity, analysis, communication or problem solving.

Qualifications

• Currently enrolled in an accredited college or university program and eligible to participate in the company internship program.
• Availability to work the schedule, location or hybrid arrangement established for the internship.
• Must meet all company employment and internship eligibility requirements.
• Travel, if any, will be limited and based on business needs.

Location

• Rochester, New York
• Additional Locations: Chicago, Illinois

Job Type

• Full time
• Job Area: Internships