UI/UX Copywriter

About ESGA

We build and manage capability centers for brands and agencies. We offer:

• Inclusive and flexible work environment
• Best processes and work practices
• International clientele
• Unique learning and growth opportunities
• Five-day work week

Key Responsibilities

• Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
• Translate one central campaign thought into copy that works across all distribution channels and formats.
• Write copy for websites, landing pages, digital interfaces, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
• Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent campaign narrative.
• Create headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, interface copy, microcopy, and supporting content.
• Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
• Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
• Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
• Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
• Own copy from the initial brief through revisions and final campaign rollout.

Requirements & Tech Stack

• Strong campaign thinking, not just content-writing ability.
• Ability to take one big idea and express it effectively across multiple channels and mediums.
• Strong understanding of digital, social, advertising, and other marketing channels.
• Excellent command of language, storytelling, headlines, and persuasive copy.
• Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.

Qualifications

• Portfolio Required: Please submit your portfolio along with your resume. Applications without a portfolio will not be considered.
• A portfolio demonstrating campaign work and multi-channel creative thinking is strongly preferred.