Digital Marketing Executive

Xine Technology Solutions Pvt Ltd

About the Role

A full-time, on-site position based in Hyderabad, focused on planning and executing digital marketing campaigns to increase brand awareness and drive user engagement for Xine’s digital identity solutions.

Key Responsibilities

• Plan and execute digital marketing campaigns across social media, web, and other online channels.
• Manage social media accounts.
• Create and optimize web content.
• Coordinate online promotions.
• Monitor campaign performance using web analytics tools.
• Collaborate with internal teams to align messaging with product positioning.
• Ensure consistent brand communication.
• Support lead generation activities.
• Stay updated on digital marketing trends, competitor activities, and best practices.

Requirements & Tech Stack

• Social media marketing skills
• Experience planning and executing digital campaigns
• Web content writing skills
• Web analytics skills
• Ability to work collaboratively on-site in Hyderabad
• Strong organizational skills and attention to detail
• Proficient communication skills
• Familiarity with SEO, SEM, and digital advertising platforms (e.g., Google Ads, Meta Ads) is beneficial.
• Experience using social media management and analytics tools (e.g., Hootsuite, Buffer, native platform insights) is preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.