Events Assistant

Great Lakes Outreach Wisconsin

About the Role

We are looking for an Entry Level Events Assistant to help build our brand and raise brand awareness in a face to face field sales and marketing work environment. Paid training will be provided. The ideal candidate is excited about joining the workforce and will bring a fresh approach. You will work across all levels and departments to communicate what makes the company unique. You will uncover consumer insights and deliver innovative marketing campaigns to drive sales. You will identify customer and prospect attractions and areas for customer experience improvement. Ultimately, you will help improve the company’s reputation and drive growth and revenue.

Key Responsibilities

• Increase sales with strategic brand positioning and territory management
• Shape and communicate our vision and mission through public speaking and one-on-one presentations
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements & Tech Stack

• Ability to receive training and coaching in identifying target audiences and devising effective campaigns
• Can handle fieldwork and high volume of in person interaction
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Can commute daily

Qualifications

• Degree in marketing or a related field
• Experience in implementing targeted brand campaigns is a plus.