Content and Growth Associate

About the Role

Disha, an AI Health Coach by Curelink, is seeking a proactive and creative Content and Growth Associate to own content for the Disha Instagram page and grow its influencer network. This role involves managing content from concept to publication and collaborating with creators for reviews and partnerships. You will also support the wider growth team on related initiatives.

Key Responsibilities

• Instagram Content Creation
• Plan and maintain a monthly content calendar for the Disha AI Health Coach Instagram page.
• Write scripts for Reels, carousels, stories, and static posts, incorporating strong hooks, clear messaging, and calls to action.
• Define the visual direction for each piece, including shot types, camera angles, framing, locations, lighting, and editing style.
• Deliver scripts on camera or brief and direct talent, team members, and editors during shoots.
• Ensure content variety and engagement through formats like educational tips, myth-busting, day-in-the-life, user stories, trends, and memes.
• Track trending audios, formats, and health and wellness conversations, adapting them for the brand.
• Monitor post performance (reach, saves, shares, watch time, follower growth) and use insights to improve future content.
• Influencer Partnerships and Collaborations
• Identify relevant influencers and creators in health, fitness, nutrition, wellness, and lifestyle.
• Reach out to creators, pitch Disha, and onboard them for reviews, collaborations, and co-created content.
• Coordinate briefs, timelines, deliverables, and approvals with each creator.
• Build and maintain long-term relationships with a growing network of creators.
• Maintain a tracker of outreach, conversations, live collaborations, and their results.
• Growth Team Support
• Support other growth team initiatives related to content, social media, and partnerships.
• Contribute ideas for campaigns, launches, and community activities.
• Undertake additional tasks assigned by the growth team as business needs evolve.

Requirements & Tech Stack

• 0 to 2 years of experience in content creation, social media, or influencer marketing.
• A creative mindset and a strong understanding of Instagram, Reels, and current content trends.
• Excellent scriptwriting and storytelling skills in English and Hindi.
• Comfort on camera and confidence in delivering scripts.
• A clear sense of filmography: shot composition, pacing, framing, and visual storytelling.
• Strong communication and negotiation skills for creator outreach.
• Organized, self-driven, and able to handle multiple projects simultaneously.
• Basic video editing skills (e.g., CapCut, InShot, Premiere Pro).
• Familiarity with design tools (e.g., Canva).
• An existing network of creators or influencers is a plus.
• Interest in health, fitness, nutrition, or wellness is a plus.
• Experience working at a startup is a plus.