Content Writer

What You Will Do

• Write engaging blogs, articles, website pages, landing pages, and long-form content for B2B and IT audiences.
• Conduct in-depth research to create informative, insightful, and reader-focused content.
• Optimize content using keywords, search intent, internal linking, metadata, headings, and content structure to improve visibility across search engines and AI-powered platforms.
• Learn and implement SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) best practices.
• Edit, proofread, and fact-check content to ensure accuracy, originality, and quality.
• Collaborate with the marketing and design teams to create impactful content campaigns.
• Use AI tools responsibly for research, ideation, drafting, and content optimization while maintaining a human-first writing approach.
• Continuously learn about B2B marketing, emerging technologies, and evolving content strategies.

What We Are Looking For

• 0-4 years of experience in content writing (internship experience is preferred).
• Experience writing long-form content, including blogs, articles, website pages, and digital content.
• Exposure to social media content is an added advantage.
• Excellent written and verbal communication skills.
• Strong research and critical thinking abilities.
• Ability to simplify complex topics into engaging, reader-friendly content.
• Understanding of content optimization and reader/search intent.
• Basic knowledge of SEO, with an eagerness to learn AEO and GEO.
• Familiarity with AI-assisted tools like Claude & ChatGPT, Grammarly, and plagiarism-checking tools.
• Strong editing, proofreading, and fact-checking skills.
• Curious about business, buyer psychology, and the latest trends in AI, IT, and marketing.
• A growth mindset with a passion for learning, experimenting, and continuously improving.