Demand Generation Associate

Key Responsibilities

• Support marketing campaigns.
• Track performance metrics.
• Conduct market and audience research.
• Collaborate with sales and marketing teams to optimize lead quality and conversion.
• Help manage marketing tools.
• Prepare reports on campaign effectiveness.
• Contribute ideas to enhance overall demand generation strategy.
• Plan and execute demand generation activities to build and nurture a qualified pipeline of leads.

Requirements & Tech Stack

• Ability to use Marketing Analytics tools.
• Strong Analytical Skills to interpret data and optimize performance.
• Experience in Lead Generation, including developing and nurturing prospect pipelines across digital and offline channels.
• Skills in Market Research to identify target audiences, industry trends, and competitive positioning.
• Exposure to Marketing Campaign Management, including planning, execution, tracking, and reporting.
• Strong written and verbal communication skills.
• Ability to collaborate with cross-functional teams.
• Proficiency with common marketing and CRM platforms is preferred.
• Ability to work in a fast-paced environment, prioritize tasks, and maintain attention to detail.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.