PR and Outreach Intern

Key Responsibilities

• Plan, launch, and manage lead generation and conversion campaigns on Meta (Facebook and Instagram) and Google Ads (Search, Display, Performance Max, YouTube).
• Acquire quality leads and continuously improve lead-to-customer conversion, not just lead volume.
• Optimise campaigns daily for CPL, CPA, CTR, conversion rate, and ROAS.
• Run structured A/B tests on creatives, ad copy, audiences, landing pages, and bidding strategies.
• Build and refine audiences, including custom, lookalike, and retargeting segments.
• Manage budgets across multiple client accounts and ensure efficient allocation of spend.
• Set up and verify tracking with Meta Pixel, Conversions API, Google Tag Manager, and GA4.
• Conduct keyword research, competitor analysis, and search term reviews to cut wasted spend.
• Work with the creative and content teams to develop high-converting ad creatives and landing pages.
• Prepare clear weekly and monthly performance reports with actionable insights for clients and management.
• Stay updated on platform changes, algorithm updates, and new ad formats.

Requirements & Tech Stack

• 2+ years of hands-on experience running Meta Ads and Google Ads campaigns with a proven track record of results.
• Strong expertise in lead generation campaigns, including lead forms, landing page funnels, and WhatsApp/click-to-call campaigns.
• Solid understanding of bidding strategies, campaign structure, and funnel-based targeting (TOFU, MOFU, BOFU).
• Proficiency in GA4, Google Tag Manager, Meta Events Manager, and conversion tracking.
• Analytical mindset with strong command of Excel or Google Sheets for data analysis.
• Experience managing monthly ad budgets of ₹5 lakh or more.
• Ability to handle multiple accounts and deadlines in a fast-paced agency environment.

Qualifications

• Google Ads and Meta Blueprint certifications are a strong plus.

What We're Looking For

• Someone who takes ownership of numbers, thinks like a business owner, and is never satisfied with “good enough.”
• Ability to look at a campaign, diagnose what’s broken, and fix it quickly.