Marketing Trainee

About the Role

Indra Shakti Ventures is seeking a Management Trainee – Marketing to support the marketing team across various functions. This role involves hands-on involvement in events and activations, digital marketing, social media, content, influencer marketing, e-commerce, and quick-commerce. A key focus will be supporting and executing brand events, exhibitions, partnerships, on-ground activations, and consumer experiences, while also contributing to daily digital and marketing initiatives. The ideal candidate should be proactive, organised, creative, and willing to take ownership, with the ability to coordinate across internal teams, agencies, vendors, and external partners.

Key Responsibilities

Overall Marketing Support

• Provide day-to-day assistance across marketing functions and ongoing brand initiatives.
• Support the planning and execution of marketing campaigns, launches, partnerships, promotions, and consumer initiatives.
• Coordinate with internal teams, agencies, vendors, and external partners to ensure timely execution.
• Assist with marketing presentations, reports, research, documentation, and campaign tracking.
• Conduct market, consumer, and competitor research to identify relevant trends and opportunities.

Events, Activations & Partnerships

• Support the planning and end-to-end execution of events, exhibitions, trade shows, brand activations, pop-ups, sampling initiatives, and partnerships.
• Coordinate with event partners, organisers, vendors, fabricators, agencies, and internal teams.
• Assist with event requirements including branding, collateral, stock planning, logistics, manpower, and on-ground execution.
• Ensure brand visibility and consistency across all event touchpoints.
• Support lead generation and data collection at relevant B2B and consumer events.
• Track event performance, consumer response, leads, sales, and other relevant metrics.
• Assist with post-event reporting, documentation, and learnings.

Digital Marketing

• Assist in planning and executing digital marketing campaigns across relevant platforms.
• Support digital strategies aimed at driving brand awareness, engagement, and sales.
• Track digital campaign performance and prepare regular reports and insights.
• Support new product launches and promotional campaigns across digital channels.

Social Media & Content

• Assist in managing the brand’s social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Coordinate with creative agencies, designers, photographers, and content creators.
• Assist in developing content calendars and ensuring timely execution.
• Track social media performance, including engagement, reach, views, and follower growth.
• Identify relevant trends, formats, cultural moments, and content opportunities for the brand.

Influencer Marketing

• Identify relevant influencers and content creators aligned with the brand.
• Coordinate with influencers and agencies for campaign execution and deliverables.
• Support influencer outreach, product seeding, and sampling initiatives.
• Track campaign deliverables and maintain influencer campaign reports.

E-commerce & Quick Commerce

• Support marketing initiatives across D2C, e-commerce, and quick-commerce platforms.
• Coordinate with relevant teams to ensure product listings, images, content, promotions, and campaigns are updated.
• Track sales, visibility, promotions, and brand presence across online channels.
• Assist in analysing consumer and sales data to identify growth opportunities.

Requirements & Tech Stack

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA in Marketing preferred.
• Experience: Relevant exposure through internships, live projects, or prior work experience in marketing.
• Preferred Exposure: Experience or exposure to events, activations, FMCG, beverages, D2C, retail, e-commerce, or start-ups.
• Interests: Strong interest in consumer brands, events, digital marketing, social media, and advertising.
• Software Skills: Strong MS Excel/Google Sheets and PowerPoint skills.
• Soft Skills:
• Excellent communication, coordination, and interpersonal skills.
• Strong organisational and problem-solving abilities.
• Comfortable coordinating with multiple internal and external stakeholders.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• High level of ownership, curiosity, attention to detail, and willingness to learn.
• Willingness to be on-ground for events and activations as required.

Preferred Skills

• Event & Activation Management
• Brand Marketing
• Digital Marketing
• Social Media Marketing
• Content Marketing
• Influencer Marketing
• E-commerce & Quick Commerce
• Vendor & Agency Coordination
• Market & Consumer Research
• Data Analysis
• Excel / Google Sheets
• Presentation Skills