Social Media Executive
AyatiWorks
Chennai, Tamil Nadu, India2h agovia LinkedIn
About the Role
The Social Media Executive is a full-time, on-site role based in Chennai. This role is responsible for planning, creating, and publishing content across social media channels, ensuring consistent brand messaging and engagement.
Key Responsibilities
- Managing social media calendars.
- Writing posts and captions.
- Optimizing content for reach and performance.
- Coordinating media planning activities for campaigns.
- Monitoring analytics.
- Responding to audience interactions.
- Collaborating with internal teams to align social media initiatives with overall marketing strategies.
- Staying updated on platform trends and proposing new ideas to improve visibility and engagement.
Requirements & Tech Stack
- Social Media Marketing
- Social Media Optimization (SMO)
- Media Planning (including content scheduling, budget allocation, and campaign timeline coordination)
- Communication Skills
- Writing Skills
- Familiarity with social media analytics tools
- Basic graphic design or content editing (beneficial)
- Understanding of current digital marketing trends
Qualifications
- Experience managing brand pages and campaigns.
- Ability to work collaboratively on-site in Chennai.
- Ability to manage multiple tasks and adhere to deadlines.
- Relevant qualifications such as a degree or certification in Marketing, Communications, Digital Media, or a related field are beneficial.