Associate Context Planner

About the Role

We are an award-winning independent creative solutions company seeking an Associate Context Planner to join Translation. This is a Hybrid role, requiring four days in the office and one day remote.

Key Responsibilities

• Lead research to inform comms plans, campaign rollouts, and customer journeys.
• Create “Get Smart” research documents for project kickoffs, analyzing brand behavior, categorical trends, consumer insights, and identifying white-space opportunities.
• Research culturally relevant moments to develop bespoke brand activation calendars.
• Identify campaign talent, media outlets, and brand partnership recommendations.
• Create quickturn risk assessment documents for potentially problematic ideas or talent, ensuring empathy and objectivity.
• Contribute thought leadership to client partners and the agency (e.g., newsletters, trendspotting).
• Deconstruct best-in-class campaigns to extract key learnings for creative consideration.
• Maintain an active pulse on shifts in new media, tech innovations, and consumer behavior.

Knowledge, Skills and Abilities

• Recognize cultural movement patterns and mechanics of people and brands.
• Become fluent in sub-cultures by immersing in their networks, rituals, artifacts, and languages.
• Constantly seek first-to-market media opportunities to disrupt brand categories.
• Confidence in packaging and persuasive presentation for internal audiences.
• Ability to present complex thinking in a clear, linear, and succinct manner.
• Incorporate personal passions and experiences into company output.
• Passion for diving deep into research and data to unearth actionable insights for creative.
• Excellent time management, organization, and prioritization skills.
• Proven ability to work under tight deadlines and handle pressure, with extreme attention to detail and quality.
• Ability to quickly and effectively adapt to changing needs and expectations.
• Interest and immersion in new business pitches.

Requirements & Tech Stack

• Minimum of internship or entry-level experience in a strategic position at an agency or brand environment.
• Socially savvy; must be on the pulse of platforms and their respective audience nuances.
• Digitally savvy; must be proficient in Google Suite and Keynote (Mac preferred).

Preferred Qualifications

• 4-year college degree in Marketing, Advertising, or Business preferred.
• Experience working in music, tech, film, fashion, gaming, and other pockets of culture.
• Skilled in content capture, editing, and storytelling for social.