Influencer Outreach Intern

About the Role

HomelyKart is a fast-growing D2C home and kitchen brand that sells products designed to solve common household problems through video content. This role focuses on connecting the brand with online creators.

Key Responsibilities

• Reach out to 100–200 micro-influencers daily on Instagram and WhatsApp, focusing on creators in the home, kitchen, cleaning, hacks, and desi household content niches.
• Pitch barter collaborations, where HomelyKart sends products for free in exchange for a reel.
• Follow up with creators, negotiate terms, and manage the outreach pipeline.
• Maintain a detailed tracker of all outreach activities, including contacted influencers, responses, shipments, and posts.
• Coordinate with the dispatch team to ship products to confirmed creators.
• Collect finished reels from creators and provide them to the creative team.

Requirements & Tech Stack

• Fluent in natural-sounding Hindi and English.
• Comfortable with rejection, as a high percentage of outreach may not receive a response.
• Organized to manage and track a large volume of conversations.
• Deep understanding of Instagram, including recognizing high-quality reels and authentic creator accounts.
• Access to your own smartphone and a stable internet connection.

Nice to have, not required

• An existing network of creators.
• Past experience in influencer outreach, sales, or business development (including unpaid experience).
• Basic proficiency in Excel or Google Sheets.

Stipend & Learning Opportunities

• Stipend: ₹7000/month.
• Direct work experience with the founder.
• Ownership of a marketing channel with budget.
• Learning about D2C performance marketing, video content effectiveness, and creator valuation.
• Opportunity to convert to a full-time role for strong performers.