Junior Apparel Brand Manager

About the Role

This is a great entry-level opportunity for someone with an apparel background looking to get into the brand side. The ideal candidate is someone organized, self-starting, and comfortable with ambiguity — preferably a recent graduate from a fashion institution such as FIT, Parsons, or LIM who picks up quickly and does not get overwhelmed by constantly shifting priorities. This brand has landed a unique deal with Target and you will be overseeing that relationship.

Key Responsibilities

Marketing & Ecommerce Content

• Coordinate the submission of user-generated content (UGC), product imagery, and copy into Target’s content pipeline.
• Assist the design team with organizing, cropping, and preparing ecommerce imagery.
• Respond to customer questions and track key performance indicators.
• Coordinate communication and deliverables between third-party marketing agencies and internal teams.

Brand & Packaging

• Coordinate ongoing updates to hangtags and labels.
• Partner with design and legal teams to develop and approve product names, marketing terminology, and related copy.

Sample Management

• Track and organize samples for photoshoots and other marketing needs.
• Support the Product Development team with sample tracking and organization.
• Coordination and packaging of PR samples sent to influencers.

Requirements & Tech Stack

• Highly organized, with strong attention to detail and the ability to manage multiple priorities.
• Proactive and self-motivated, with strong follow-through.
• Strong communication and collaboration skills.
• Proficiency in Microsoft Office, particularly Excel.
• Adobe Illustrator experience is a plus.