Customer Relationship Officer, EAST

Job Title: Customer Relationship Officer

Department: Microbanking

ROLE PURPOSE & OBJECTIVE

• Manages banking relationships with 650 families within the geographic area of control by offering a full range of banking services.
• Directly responsible to acquire new customers for Group Lending (GL) business and servicing existing customers.
• Upsell loans to eligible customers and their family members based on requirement and capacity to repay.
• Offer and onboard Savings Accounts and other deposit products to customers, their family members, and their references.
• Deliver prompt customer services; be accessible to customers at all times for GL, IL, and Family Banking queries.
• Generate quality leads for cross-selling third-party products offered by Ujjivan Small Finance Bank.
• Provide timely loans for eligible repeat and top-up customers.
• Adherence to defined processes and circulars.

KEY DUTIES & RESPONSIBILITIES

Business/ Financials

• Meet set targets on Group Loans (GL) in terms of open market acquisition and repeat GL loans.
• Convert GL customers, family members, and referrals for Family Banking by opening Savings Accounts and maintaining minimum balance.
• Actively source term deposits (FD and RD) from family members of GL customers.
• Offer suitable Insurance products to customers and family members.
• Identify, process, and refer GL customers for Individual Loans (IL), either unsecured or secured.
• Share customer insights/product-related feedback with the Assistant Customer Relationship Manager (ACRM).
• Ensure customers and family members are educated about the entire bouquet of banking products (Loans – GL, IL, Secured, Deposits & Insurance) offered by Ujjivan.
• Interact with customers courteously and professionally; provide prompt, efficient, and accurate services.
• Ensure timely insurance claim settlement for customers.
• Resolve customer queries pertaining to GL, IL & Family Banking within specified timelines.

Internal Process

• Identify and conduct surveys of new working areas for group formation and conduct projection meetings for GL and Family Banking.
• Group Loans: Fill customer profile forms, Loan Application forms accurately, and collect supporting documents for account opening in strict adherence to KYC norms, followed by a Compulsory Group Training (CGTs).
• Individual loans (for certified CROs): Analyze existing customer profile and repayment capacity, fill customer profile forms, Loan Application forms accurately, and collect supporting documents for account opening in strict adherence to KYC norms.
• Coordinate with customers in the disbursement process.
• Conduct Center Meetings as per schedule and ensure timely repayments, collection of deposits for savings accounts/fixed deposits, update all transactions on True-Cell.
• Open Savings Accounts for customers and their family members.
• Assist in conducting CSR activities and motivate customers to participate in the Financial Literacy Program.
• Provide detailed field reports to the ACRM and discuss field-related issues.
• Adherence to defined processes and circulars.

Learning & Innovation

• Maintain up-to-date knowledge of GL, IL and Family Banking products and services, as well as a working knowledge of other products offered in the branch.
• Ensure adherence to training man-days/mandatory training programs.
• Ensure goal setting, mid-year review, and performance appraisal processes are completed within specified timelines.

MINIMUM REQUIREMENTS

Educational Qualifications

• Graduate

Experience

• 0-1 year experience for Graduates
• Field Experience preferably in product sales, banking, or collection.

Functional Skills

• Knowledge on unsecured products
• Basic Computer knowledge (MS Office, Outlook) / Ease of technology usage
• Fluent in local languages and working knowledge of English.

Behavioral Skills

• Product selling skills
• Willingness to travel & relocation as per business requirements and career opportunities.
• Interpersonal skills
• Ability to interface (orally and in writing) with all levels of associates and customers.
• Ability to manage teams and drive performance.
• Training skills

Competencies Required

• Building Relationship
• Driving Change
• Planning & Organizing
• Collaboration