Sr. Site Merchandising

About the Role

An opportunity to support day-to-day website merchandising execution on IGP.com. This role is suitable for fresh graduates or candidates with internship experience in marketing, e-commerce, or digital commerce. The role involves ensuring accuracy, visual appeal, and timely updates for the homepage, category pages, product listings, and festival campaign pages. You will also learn to track website performance, identify merchandising opportunities, and collaborate with cross-functional teams during major gifting occasions.

Key Responsibilities

Website Merchandising & Campaign Execution

• Assist in updating homepage banners, category pages, landing pages, PLPs (Product Listing Pages), and PDPs (Product Detail Pages) as per the merchandising calendar.
• Ensure festival and occasion-specific pages go live accurately and on schedule.
• Regularly check product listings for missing information, inactive products, or out-of-stock items and report issues promptly.

Festival & Occasion Storefront Support

• Help execute creative placements for seasonal campaigns across the website.
• Coordinate with the design team to ensure banners and creatives are uploaded correctly.
• Perform quality checks before and after campaign launches.

Performance Monitoring

• Track basic website metrics such as CTR, conversion rate, traffic, and product performance using dashboards.
• Identify pages or products that may need attention and share observations with the team.
• Support post-campaign reporting by compiling data and insights.

SKU & Catalog Management

• Monitor product availability and merchandising hygiene during live campaigns.
• Help maintain accurate product placement and assortment across key categories.
• Flag best-selling products and stock issues to the category team.

Cross-Functional Coordination

• Work closely with Design, Category, Marketing, and Tech teams to ensure smooth campaign execution.
• Follow up on website updates, bug fixes, and merchandising requests as required.

Requirements & Tech Stack

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• 0–1 year of experience, including internships in Marketing, E-commerce, Digital Marketing, or Retail.
• Strong attention to detail and ability to manage multiple tasks.
• Comfortable working with Excel or Google Sheets for basic reporting and data analysis.
• Basic understanding of online shopping journeys and e-commerce websites.
• Good communication and coordination skills.
• Eagerness to learn analytics tools like Power BI, Mixpanel, or Google Analytics.