Junior Social Media

About Your Food Lab

Your Food Lab (YFL) is a food-first brand built around creativity, experimentation and the love of cooking. Founded by celebrity chef Sanjyot Keer, YFL brings food, storytelling and innovation together to inspire millions of food lovers. From exciting recipes and food experiments to engaging digital content, YFL is building a community that celebrates everything food.

About the Role

We’re looking for a creative, strategic and trend-savvy Social Media Manager to take charge of our social media presence. This is a full-time, on-site role based in Mumbai.

Key Responsibilities

• Develop and execute social media strategies across Instagram, YouTube, Facebook and other platforms.
• Plan and manage content calendars, campaigns and day-to-day publishing.
• Identify trends, viral formats and opportunities to create engaging food content.
• Collaborate with content creators, video editors, designers and the marketing team.
• Build and engage with the YFL online community.
• Track social media performance, analyse insights and optimise content strategies.
• Drive audience growth, engagement and brand visibility.
• Stay updated with evolving social media trends and platform algorithms.

Requirements & Tech Stack

• Experience in managing social media accounts, preferably in food, lifestyle, media or consumer brands.
• Strong understanding of Instagram, YouTube and other digital platforms.
• Excellent communication, copywriting and storytelling skills.
• Ability to develop creative and data-driven content strategies.
• Strong understanding of social media trends, reels and viral content formats.
• Experience with social media analytics and reporting.
• Ability to work in a fast-paced, creative environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Media or a related field.
• Relevant experience in social media management or digital marketing.
• A strong portfolio or examples of social media pages managed will be an advantage.