Influencer Marketing Associate

LITLIFE

Gurugram, Haryana, India0–2 yrs4d agovia LinkedIn

About the Role

LITLIFE is building zone-specialised, high-performance body care and is looking for an Influencer Marketing Associate to help launch the brand.

Key Responsibilities

  • Find creators who genuinely belong in the LITLIFE world
  • Build and manage the creator pipeline end-to-end
  • Outreach, negotiate, brief, follow up, and close
  • Manage seeding, paid collaborations, and UGC (User Generated Content)
  • Match the right creator to the right cultural or product story
  • Build content that can work organically and scale into paid
  • Track costs, timelines, usage rights, and outcomes
  • Build long-term creator relationships, not one-post transactions
  • Use creators as a distribution engine across organic, community, and paid channels

Requirements & Tech Stack

None explicitly stated, implied need for digital tools for outreach and tracking.

Qualifications

  • Understanding of the brand before building the creator list
  • Strong taste and creator judgment
  • Ability to differentiate between reach and real influence
  • Understanding of category experts, beauty creators, micro-creators, and culturally relevant voices
  • Knowledge of why some content travels and some doesn’t
  • Ability to negotiate, organize, follow up, and close without constant prompting
  • Discomfort with “good enough”

You probably won’t fit if

  • Your first filter is follower count
  • You send the same brief to every creator
  • You need perfect instructions before starting
  • You think “going viral” is a strategy
  • Influencer marketing to you is only outreach + spreadsheets

Application Instructions

Mail crew@onelit.life with:

  • Your CV / LinkedIn
  • 5 creators you would shortlist for LITLIFE’s first launch + why
  • One creator campaign you think genuinely raised the standard - and what made it exceptional (your own perspective)
  • Current location + notice period

Subject: Influencer Marketing Associate | Your Name

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