Social Media Content Creator & Brand Ambassador

About SYRCLE

SYRCLE is an emerging NYC-based women’s social club and community brand.

About the Role

Seeking an outgoing, creative, and charismatic Social Media Content Creator & Brand Ambassador to introduce SYRCLE to women throughout New York City. This position combines original short-form video production, on-camera hosting, street interviews, grassroots marketing, and community engagement. The role requires understanding TikTok and Instagram culture, enjoying connecting with new people, and creating entertaining, relatable content. The ideal candidate is comfortable filming engaging videos, speaking directly to the camera, and approaching strangers in NYC. This is a hands-on creator role, not a traditional social media management or graphic design position.

Key Responsibilities

Short-Form Content Creation & Video Production

• Develop original, engaging video concepts for Instagram Reels and TikTok.
• Independently film and edit short-form promotional and lifestyle content.
• Create entertaining, relatable videos centered around friendship, social life, wellness, community, and NYC culture.
• Develop creative concepts inspired by contemporary social media trends, humor, and storytelling.
• Produce videos featuring compelling hooks, strong storytelling, and engaging editing techniques.
• Incorporate relevant music, captions, transitions, and visual effects.
• Create promotional videos highlighting SYRCLE’s upcoming experiences and encouraging event registrations.
• Capture original footage during approved promotional activities.

On-Camera Hosting & Street Interviews

• Confidently appear on camera as a SYRCLE brand representative.
• Conduct engaging street interviews with NYC residents.
• Develop interesting interview questions related to friendship, socializing, relationships, wellness, and city life.
• Approach potential interview participants professionally and confidently.
• Create authentic, entertaining conversations that resonate with Gen Z and young millennial audiences.
• Obtain appropriate participant consent and filming permissions.
• Transform street interviews into engaging short-form social media content.

Brand Ambassador & Community Engagement

• Represent SYRCLE during approved in-person marketing activities throughout NYC.
• Confidently approach and engage prospective customers.
• Introduce SYRCLE, explain its mission, and promote upcoming experiences.
• Encourage interested individuals to explore SYRCLE’s website, follow its social media accounts, and register for events.
• Share approved promotional materials, booking links, and QR codes.
• Identify relevant NYC locations and opportunities for reaching SYRCLE’s target audience.
• Support grassroots marketing and customer acquisition initiatives.
• Track outreach activity, customer interest, and attributable ticket purchases.

Social Media Promotion & Creative Collaboration

• Create original content supporting SYRCLE’s brand awareness, audience growth, and event promotion.
• Develop engaging promotional videos with clear calls to action.
• Publish approved content to SYRCLE’s social media platforms when assigned.
• Collaborate with SYRCLE’s founder and existing creative support to maintain consistent branding.
• Share creative ideas and recommendations for improving audience engagement.
• Provide updates on completed marketing activities and content performance.

Requirements & Tech Stack

• Familiarity with TikTok, Instagram Reels, and contemporary social media trends.
• Based in NYC and available for in-person promotional activities.

Qualifications

• Outgoing, charismatic, personable, and confident approaching strangers.
• Comfortable appearing on camera and speaking directly to an audience.
• Experienced in independently filming and editing original short-form videos.
• Creative, imaginative, and passionate about visual storytelling.
• Capable of developing original content concepts rather than relying exclusively on templates.
• Comfortable conducting street interviews and engaging people in conversation.
• Knowledgeable about Gen Z and young millennial social media culture.
• Interested in lifestyle experiences, friendship, wellness, community building, and NYC culture.
• Resourceful and comfortable creating content with limited production resources.
• Organized, reliable, and able to work independently.

Preferred Experience

Experience in one or more of the following areas is preferred:

• Social media content creation
• TikTok or Instagram Reels production
• On-camera hosting or presenting
• Street interviews
• UGC or lifestyle content creation
• Brand ambassadorship
• Experiential or grassroots marketing
• Event promotion
• Community engagement

Experience in every category is not required. Applicants must demonstrate strong original video creation abilities, creative storytelling skills, and confidence engaging with people.

Compensation & Schedule

• Hourly Rate: $18/hour
• Work Arrangement: Hybrid / Field-Based
• Employment Type: Part-Time, Temporary
• Schedule: Up to 10 hours per week
• Initial Duration: Two-Week Paid Pilot (Maximum 20 Hours)
• Start Date: ASAP
• Potential for Continued Employment
• All hours worked, including required filming, editing, preparation, and reporting, are paid.
• Flexible scheduling coordinated in advance.

Additional Performance Bonus

• $5 per Verified Ticket Sale
• Bonus attribution and payment terms will be established before the pilot begins.

How to Apply

Please submit the following:

• Résumé or Professional Background
• Highlight relevant experience in content creation, video production, on-camera hosting, brand ambassadorship, or community engagement.
• Original Video Portfolio — Required
• Provide links to short-form videos you’ve personally conceptualized, filmed, edited, or appeared in.
• Strongly encourage sharing examples of: on-camera TikToks or Instagram Reels, street interviews, promotional or branded videos, lifestyle content, creative storytelling videos.
• Applicants must provide examples demonstrating their ability to independently create engaging short-form video content.
• Availability
• Confirm your availability to begin a two-week paid pilot and participate in in-person marketing activities throughout NYC.