Sales Intern [SQL/SAL Generation], FocusRealm

About FocusRealm

FocusRealm is a pre-launch B2B SaaS startup building an SOP and staff-training platform for the Indian hospitality industry. We focus on digitizing operating procedures and training frontline teams to address inconsistent service and compliance gaps caused by high staff turnover. We work with hotel founders, General Managers, and operations heads to build our go-to-market engine.

The Role

As a Sales Intern, you will be at the forefront of outbound sales efforts, connecting with hotel decision-makers, introducing FocusRealm, qualifying interest, and generating Sales Qualified Leads (SQLs). This role offers hands-on experience in B2B SaaS sales, lead qualification, and pipeline development within an early-stage startup. Performance will be evaluated based on the quality of leads generated.

Key Responsibilities

• Make 25–30 cold calls daily to hotel prospects from prepared target lists, including independent hotels, chains, resorts, and hostels across India.
• Identify and connect with decision-makers such as General Managers, F&B heads, operations leads, and hotel founders.
• Qualify prospects based on FocusRealm's Ideal Customer Profile (ICP) and their potential interest in the platform.
• Generate SQLs and hand them over to the sales team for follow-up.
• Help arrange discovery meetings with qualified prospects.
• Maintain accurate records of conversations, objections, lead status, and follow-up requirements in the CRM.
• Refine call scripts, pitches, and objection-handling strategies based on real conversations.
• Share a daily report covering calls made, successful connects, qualified leads, meetings booked, and notable objections.

Working Hours

• Daily commitment: 2–3 hours.
• Working days: Monday to Friday.
• Daily target: 25–30 cold calls.
• Schedule: A consistent morning working window, to be confirmed at the time of the offer.
• Weekends off.

Performance-Based Incentives

Compensation is directly linked to the quality of leads generated:

• ₹500 for every 10 approved SQLs that meet FocusRealm's qualification criteria, are accepted by the sales team, and are considered actionable for follow-up.
• 10% share of any profit generated from the qualified lead.
• Incentives are calculated in batches of 10 approved SQLs.
• Leads must meet agreed qualification criteria and be accepted by the sales team to count towards the incentive.
• Duplicate, incomplete, irrelevant, or unqualified leads will not count towards the incentive.

Qualifications

• Currently pursuing or recently completed a Bachelor's or Master's degree in any discipline.
• Comfortable speaking with new people and making cold calls.
• Clear spoken English and Hindi; knowledge of an additional Indian language is a plus.
• Coachable, resilient, and self-directed.
• Interested in B2B sales, SaaS, business development, or the hospitality industry.
• Own laptop, reliable internet connection, a quiet workspace, and a working phone or headset.

Bonus Points

• Previous cold-calling, tele-calling, sales, or business development experience.
• Exposure to the hospitality industry.
• Familiarity with HubSpot, Apollo, LinkedIn Sales Navigator, or Google Workspace.

What You'll Take Away

• Practical experience generating and qualifying B2B sales leads.
• Hands-on exposure to sales fundamentals, including ICP identification, lead qualification, pipeline management, and discovery.
• Direct interaction with the Founder's Office and exposure to how an early-stage SaaS startup builds its go-to-market strategy.
• A certificate of completion and a Letter of Recommendation for interns who meet defined performance and contribution criteria.
• First right of consideration for a paid role after the internship for top performers, subject to business requirements.