Digital Marketing Executive

About the Role

This is a full-time, on-site Digital Marketing Executive role based in Malappuram.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, search, and web to increase brand awareness and drive engagement.
• Manage social media profiles.
• Create and update web content.
• Coordinate with design and development teams.
• Monitor campaign performance using web analytics tools.
• Conduct market and audience research.
• Prepare performance reports.
• Recommend improvements based on data insights.
• Collaborate with internal teams and external partners to ensure campaigns support client objectives and align with PROCODER’s sustainability-focused brand values.

Requirements & Tech Stack

• Proficiency in social media marketing, including content planning, platform management, and audience engagement.
• Ability in web content writing to produce concise, compelling, and SEO-aware copy for websites and digital channels.
• Experience with web analytics tools to track performance, interpret data, and optimize campaigns based on insights.
• Familiarity with SEO/SEM, email marketing, and basic design principles is an advantage.

Qualifications

• Strong marketing skills, including campaign planning, brand positioning, and understanding of digital marketing fundamentals.
• Effective communication skills, with the ability to create clear messages and collaborate with cross-functional teams and clients.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Malappuram, manage multiple projects, and meet deadlines in a fast-paced environment.