Junior Content Strategist

About the Role

SimplePlan Media is seeking a creative, words-obsessed individual for an entry-level Junior Content Strategist position. As an award-winning creative agency, we focus on structure, creative problem-solving, and building high-impact systems. While we leverage technology, this role requires pure, unassisted human creativity and strategic thinking. You will work closely with our core creative and strategic leadership teams, learning our context, workflows, and client needs. Strong copywriting skills and a foundational understanding of social media are essential.

Key Responsibilities

• Short-Form Script Writing: Write engaging, high-retention scripts for Instagram Reels, YouTube Shorts, and TikTok.
• Write original, sharp, and compelling copy for social media posts, carousels, captions, and ad campaigns.
• Assist senior strategists and team leads in mapping out social media strategies, content calendars, and campaign angles.
• Stay informed on emerging social media trends, formats, and platform algorithms.
• Develop distinct brand voices for different client accounts, tailoring tone and style.
• Brainstorm creative hooks, campaign ideas, and content directions with design and strategy teams.
• Research and draft long-form blogs, articles, and scripts for long-form videos (Secondary focus).
• Support overall social media content execution, including ideating visual concepts or assisting during video shoots/recordings (Secondary focus).
• Assist in monitoring content performance and community engagement on social channels.

Requirements & Tech Stack

• Exceptional Short-Form Scripting & Copy Skills: Innate ability for crafting powerful hooks and punchy short-form scripts without relying on AI.
• Understand Social Media: Solid foundational knowledge of social media platforms, video pacing, trends, and copywriting nuances.
• Proactive and Collaborative: Comfortable taking initiative, collaborating with senior team members, accepting feedback, and delivering quickly in an execution-focused environment.
• Value Human Creativity: Genuine passion for original writing, prioritizing human creativity over generic AI-generated copy.
• Strong portfolio of writing and some social media understanding.

Qualifications

• Entry-level / Freshers welcome.
• Bonus: Experience or strong interest in long-form writing, blogging, or scripting extended video content.