Marketing In Charge

About the Role

Ekocon, a brand under RS Group, is a manufacturer of AAC blocks and other sustainable, high-performance construction materials. The company focuses on innovation and eco-conscious development.

This is a full-time, on-site position in Chennai.

Key Responsibilities

• Planning and executing marketing strategies to grow brand awareness and support sales of Ekocon’s products.
• Conducting market research.
• Analyzing competitor activity.
• Coordinating with the sales team on campaigns.
• Managing promotional activities across relevant channels.
• Collaborating with internal stakeholders to develop marketing materials.
• Supporting customer outreach programs.
• Tracking campaign performance to optimize results.
• Building and maintaining strong relationships with key customers, distributors, and industry partners.

Requirements & Tech Stack

• Communication skills
• Customer Service skills
• Market Research skills
• Sales skills
• Marketing Strategy skills
• Ability to work on-site in Chennai.
• Ability to collaborate with cross-functional teams.
• Strong analytical skills.
• Proficiency with basic office and presentation tools.
• Ability to manage multiple projects.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Experience in construction materials, building products, or B2B industrial marketing is an advantage.