Marketing Analytics and Insights Data Visualization Specialist

Booz Allen Hamilton

About the Role

Contribute to the business marketing measurement function by combining creative problem solving with analytical rigor to drive actionable insights. This includes developing reporting frameworks and dashboards, performing customer segmentation, completing postmortem campaign analyses, managing digital and social media measurement, and presenting insights and recommendations based on data.

Key Responsibilities

• Develop and maintain dynamic reporting dashboards within a Databricks-based ecosystem, including Python, SQL, and Power BI or Tableau, that integrate data from a variety of marketing data sources to provide business partners with accessible and actionable information.
• Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions, including campaigns, channels, audience segments, and timeframes, to measure and report on content performance, audience behavior, and effectiveness of marketing efforts.
• Collaborate with business partners, subject matter experts, database administrators, data stewards, and others to ensure the accurate collection and analysis of data and insightful presentation of these analyses within a repeatable and scalable reporting framework.
• Support the evolution of using data to drive decisions within the marketing and communications group, as well as across the rest of the company, and create consistency in measuring and reporting marketing performance across Booz Allen’s corporate and key business segments.
• Develop presentations and platforms to concisely illustrate complex quantitative analysis and deliver strategic recommendations and final deliverables that most often take the form of a web-based dashboard, PowerPoint presentation, or Excel spreadsheet.

Requirements & Tech Stack

• Experience working for an enterprise organization utilizing marketing data to drive strategy and make decisions.
• Experience independently managing data lake maintenance, migration, and integration efforts.
• Experience obtaining, manipulating, and aggregating large marketing data sets using SQL and Python.
• Experience establishing, implementing, and socializing reporting best practices with both technical and non-technical stakeholders.
• Ability to use tools and technologies, including relational database SQL, Tableau or Power BI, web analytics software such as Adobe Analytics, and marketing automation such as Marketo and Microsoft Dynamics.

Qualifications

• Bachelor’s degree

Nice to Have

• Ability to work in an Agile environment and drive projects forward within a team setting.
• Ability to work independently, think on your feet, and respond with confidence and creativity.

The projected compensation range for this position is $55,200.00 to $126,000.00 (annualized USD).

This posting will close within 90 days from the Posting Date.